MLS-Connected Digital Billboards Controlled by Real Estate Brokers Launch in the US

Bismarck, ND (October 27th, 2020) – Realty One Group – Encore became the first real estate brokerage to control their digital billboards in real-time with the Lucit Layout smart-phone application connected directly to their MLS system. Layout, which launched earlier this year for auto dealers, automatically generates digital billboard creatives by connecting to back-end inventory…

Layout New Features : Analytics

The latest version of Lucit Layout comes with enhanced analytics screens for end-clients and account-execs to view the play performance of their creatives. We provide basic rollups based on timframes and ads, campaigns or billboards. Daily / Weekly / Monthly Performance View Stats by Creative / Inventory Item View by Campaign for multiple billboard campaigns…

Your Clients want Control.

Every salesperson who has ever stepped foot into a business in a “normal” business climate knows it’s not easy to go in and sell advertising. Right out of the gate, many clients see advertising as necessary evil. One that is costly with very little proof of ROI. Some don’t even fully understand what they are…

Leading OOH Publication Features Lucit

Dave Westburg, publisher of Billboard Insider, one of the leading OOH news sites, recently covered the Lucit Layout Mobile App press release and followed up with an interview about how we arrived at the idea for our billboard integration. Yesterday Billboard Insider wrote about a Toyota dealer who uses a smartphone app to program ads on…

Toyota Dealership First in Nation to Control Digital Billboard Inventory with Mobile App

In June 2020, Dan Porter Motors (Dickinson, ND) became the first automotive dealership in the U.S. to control their inventory in real-time on outdoor digital billboards with the Lucit Layout smartphone app. “Our objective was to develop an application to publish inventory to digital billboards with a single click,” says Gina Gordon, CEO of LUCIT.…