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Daily Archives: December 10, 2020

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Lucit Announces support for The OpenOOH Digital Screen Taxonomy Specification

Developer, ProductBy ekubischtaDecember 10, 2020

The taxonomy specification created by the OpenOOH working group defines a common set of descriptive categories for OOH Inventory and is currently under development and review by a group comprised of leading DOOH SSP Platform Companies. The announcement of the standard comes this week and is an early step in the groups goal to standardize…

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