User generated content from your customers is powerful. It puts your advertisers in control of their message and it creates real engagement between your clients and their OOH campaign. The downside of user generated content is moderating and approving what is flowing from the users to your digital screens. As the volume of user generated…
Craig Rowe at Inman writes about Lucit in his Tech Review Column https://www.inman.com/2021/11/11/lucit-makes-billboard-advertising-more-accessible-than-ever-tech-review/
1. Transparency Allow your client to access their digital billboard campaign anytime, anywhere. Give them up to the minute proof-of-play reporting, right on their phone. 2. Continuous reinforcement of your client’s decision to buy. Sending your clients automatic notifications whenever something sells on their DOOH campaign, reminds them that their out of home…
Lucit now supports scheduling for creatives. Advertisers can open their Lucit app, click the gear icon next to the creative they want to schedule, click +Add Dates, choose the date range, and click save. Multiple days and/or date ranges can be chosen. Creatives with set schedules will have a colored gear icon next to them.…
Lucit now supports full sized creatives. Advertisers can open their Lucit app, click +Creative, choose it, name it, and add it to their rotation in less then a minute. This is much easier for the advertiser then contacting their sales executive each time they wish to update their creative. It allows them to frequency control…
Your clients shouldn’t have to wait days, weeks or months to hear about the performance of their OOH campaign. Let them see it in real-time. Help them engage with their ad campaign in an active way. Advertisers who engage with their advertising – renew their ad contracts. On average, clients who use Lucit, engage with their…
Create and push creatives directly to your digital billboard, in seconds, with Post It’s like Instagram…for Billboards. Lucit Post is as easy as : Step 1 – Click Post and choose an image from your phone Step 2 – Type a caption that’s it – 2 steps and it’s on the billboard. Contact us at https://lucit.cc/contact/ or at support@lucit.cc to learn more or contact your…
Century 21 Action Realtors in North Dakota and Coldwell Banker Alfred Saliba Realty’s agents in Alabama have become the first brokerages in the country to use digital billboards to publish active MLS listings in real time using the Lucit application. It’s been fantastic working with these great teams of people as they utilize the capabilities…
Billboard Insider featured a quick Q&A with Lucit co-founder and CTO Eric Kubischta Our view of trends in the market is going to be pretty focused. I think I would say that what we are seeing, and what is going to be a long-term trend is accessibility to a larger group of buyers and new…
Lucit is excited to announce the latest addition to our team, Toby Lund, as an Account Manager in our Bismarck, ND location. Toby is a North Dakota native with years of experience in inventory marketing for various industries including automotive, real estate, and agriculture. Toby brings a solid track record, specifically within the Ag industry.…
Lucit is thrilled to announce Jamie Thrasher has joined the team as Operations Manager in our Bismarck, ND location. Jamie will handle accounting, human resources, and she will also assist with product support, creation of internal controls and procedures, and sales support. In April of this year, Jamie received her Master’s degree in accounting from…
Lucit is excited to announce Paul Stevenson joining as a Systems Engineer in our Bismarck, ND location. Paul brings 15 years of experience in systems administration, software development and DevOps and will be responsible for managing our back-end infrastructure, middleware, tools, and various software development projects within the Lucit ecosystem. Paul has a bachelors of…
Job Description: This person will assist the product marketing specialist in all areas. This person must have a solid knowledge of buying, placing, and tracking advertising campaigns. They must be creative and highly organized. Key Responsibilities: Support the marketing team with planning, implementing, and monitoring marketing campaigns Assist with the production of marketing materials and…
Job Description: We are looking for a skilled graphic designer with marketing experience. This person will develop and build out our website design, our internal and external marketing materials, and also create ad templates that will be used by industries nationwide. Key Responsibilities Work with the marketing specialist to create all materials needed for industry…
Job Description: This person will be responsible for all internal and external marketing efforts for our current product, and all future product launches. They will develop the design, creation, and delivery of the ad campaigns across multiple channels nationwide. This position will be hyper focused on delivering measurable inbound leads generated from their strategic media…
Snap a photo, add a title, Lucit generates the creative and schedules it automatically. No ads to load for your traffic team. No back/and/forth with your graphic designer for every single ad change. Advertising on digital billboards with the Lucit app is as easy and as fast as posting to Instagram or Facebook. Ronnie’s…
At the 1 Million Cups event in Bismarck, ND on March 3rd, Eric Kubischta responds to an audience question on Digital Billboard Attribution. In this short clip Eric discusses how measuring digital billboards relates to measurement on platforms like Facebook, Google, etc.
With just 3 dealerships and 3 brokerages, Lucit can save your team 240 labor hours every year. When looking at inventory based marketing in OOH, it comes down to creative time and traffic/loading time. Every new creative takes time away from account managers, graphic designers and your team that manages the loading of creatives into…
Monday, January 18th, 2021 Lucit launched a new feature that allows clients to decide which creatives get seen more or less often. This capability is found in the Lucit smartphone app alongside a client’s inventory. The app user can move a slider to determine which ads they would like played more or less often. This…
Lucit announces today that the statistics and analytics data that we produce for real-time statistics within our smartphone application can directly ingest GeoPath data and report on items such as impressions, views, total dwell time, geographic data, etc. for all creatives that are generated and managed by our digital billboard inventory marketing application. Geopath is…