Lucit Brand Guidelines
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Furniture Stores and OOH
The perfect fit for DOOH. If they are not already on your screens, they will be. Give them the following advertising options on your digitals: Inventory Connectivity: Lucit will connect to the back-end inventory management software or website of furniture stores, and automatically generate creatives based on current inventory. Adding or removing furniture to rotation is…
We Have the Answers
You have questions; we have answers. Here are some commonly asked questions explained: Is Lucit only for real estate brokerages and automotive dealerships? Absolutely not. Although it is the perfect fit for real estate and automotive, Lucit is for everyone. Every advertiser should have real-time access to proof-of-play reporting. Inventory connectivity is not limited…
Every Real Estate Agent Wants Their Face on a Billboard
Here’s what you need to know about real estate brokerages using Lucit, and how you can sell them on your digital screens. Templates Real estate brokerages/agents can utilize up to 3 templates for easily generating content on digital screens. Listing Template: Lucit will connect to the real estate MLS and automatically…
Lucit is for EVERYONE
Any kind of advertiser, operator team members, Lucit is for EVERYONE. Weekly statistics notifications are for the advertiser that doesn’t want to manage their campaign, but wants consistent proof-of-play reporting. And for the sales rep that doesn’t want to send a PDF of campaign statistics at the end of each month. Automatic inventory…
Engagement Will Transform the OOH Industry
Engagement is the key to transforming the OOH industry. Advertisers engage with nearly every form of advertising that they use, aside from OOH…until Lucit. Engagement with Lucit Notifications. Advertisers receive various notifications reminding them their campaign is live and its working. These notifications include weekly statistics, first play notifications for each ad, or when inventory…
Grow Your Business
“Nothing ever stays the same and that makes people uncomfortable. It makes people dig deep. That’s when growth happens in every aspect of your life. Your business should be no different.” – Lucit Cofounder and CEO, Gina Gordon Many operators are set in their ways; they have the way to sell screen space, pitch…
Why Aren’t Local Rescues On Your Screens?
One screen could be the reason an animal finds its furever home. Offer local rescues/animal shelters free backfill if it is available, or a discounted rate for serving your community. Let them know all the cool things they can do with the screens; your community will love it, and your screens will stand out. Promote…
Connect to Dealerships in a Few Hours
Lucit is plugged into nearly every major automotive data platform. We can turn around complete connectivity to most dealerships within a few hours. Once we’re connected, we can use that data to automatically generate creatives with their real-time inventory in one of two ways. A contact at the dealership can login to Lucit whenever they…
Lucit is a Valuable Tool for Operators & Advertisers
Lucit is a valuable tool for both the operator and the advertiser. Lucit for the Operators Saves thousands of labor hours per year for account executives, schedulers, and graphic designers Creates advertiser engagement which increases campaign satisfaction and leads to renewals Provides a competitive advantage over competition not offering the campaign benefits of Lucit…
Lucit Onboarding is Easy
Onboarding your screens to Lucit is easy. Send your Lucit representative the few items below to get started. Digital Screen Inventory. This is the data about all your digital screens including screen identifier, average daily impressions, latitude, longitude, etc. This data can be easily exported out of Apparatix and F360, or your Lucit rep will…
How to Get Grocery Stores
Have you been wondering how to get grocery stores on your screens? Lucit is how. Start with 2 Templates Give them two templates to generate creatives with. An inventory template that connects to their back-end inventory management software and allows them to choose any of their real-time grocery inventory to promote. A…
Pro OOH Tip
Here’s a Pro OOH Tip: Give all advertisers Lucit. They may each use it in different ways, but every advertiser will find value in Lucit. The advertiser who runs one full-size creative for the entire campaign. Invite them to their Lucit account. They will receive weekly statistics notifications and will have the ability to login…
Lucit API Beta Registration
The Lucit API for 3rd party integrations will be going in to Beta release soon! – Sign up using the form at the bottom of this page to gain access to the Beta when it becomes available What is the Lucit API The Lucit API is a set of endpoints that allow 3rd party applications…
Tips for Real Estate and Automotive Creatives
Data driven templates give your dealership and brokerage clients dynamic changing creatives, and increases your renewal rates by up to 3x Data Driven With Lucit data driven creatives – you load a single template for the client, and everything after that happens automatically and is controlled by the client. Templates First, know that…
Automotive Agency Partner Program
Join the Pre-Release sign up for the Lucit Agency Partner Program for Automotive Ad Agencies What is it The partner program is a platform for automotive advertising agencies to expand their reach to digital out-of-home (digital billboard) advertising in a data-connected, programmatic way Lucit connects to your dealership data feeds (CDKGlobal, Homenet, VINSolutions, Dealer.com etc.),…
How to Add Your Current Clients to Lucit
The simple process of adding your current clients to Lucit, allows you to “1-up” your competitors by giving your clients full transparency, and control over their campaigns. Do your clients want to: Change their creatives? See their play stats in real time? Connect their website inventory? Give them Lucit! – To get started, open Lucit…
5 Reasons OOH Account Exec’s Use Lucit
OOH account execs close more deals and keep clients longer with Lucit: Automotive – Car dealers who haven’t bought billboards in over 30 years, are making buys for the first time, because Lucit connects their inventory to their digital out-of-home campaigns Account execs who use Lucit, can see, in real time, the plays, stats and…
Local Restaurants Need Your Screens
Local restaurants need your screens to stand out from their competition. Choose a restaurant. Make them a post template with a transparent area for a photo, and an area to put text (example below). Visit lucit.app on a desktop computer or the Lucit mobile app on your phone. Add an account for the restaurant…
Billboards Guarantee 100% Accurate Geotargeting
In the online world, advertisers pay more money for geotargeted ads, targeted at their area. In OOH, all advertising is geotargeted for your area. The best part? All geotargeting is guaranteed to be 100% accurate. As privacy laws are changing and people limit their phones’ access to their live location more and more, the…