Lucit, co-founded in 2019 by Gina Gordon and Eric Kubischta, is focused on developing software solutions that help power digital creatives in the Out of Home space including roadside digital billboards.

We launched in 2020, as the first application to connect automotive and real-estate inventory, to digital billboards, in real time. Clients are able to manage their advertisements, automatically generated based on their current inventory, through an app on their phone. Capabilities include creation of new ads, deletion of inventory items not wished to advertise, control of ad frequency, review of stats, and more.

Meet The Team

Gina Gordon


Gina’s creative strategies have helped build branding campaigns in automotive, real estate, healthcare, energy, and recruitment. Formerly the Director of Sales for a large online marketplace, she worked with corporations large and small throughout the upper midwest and Canada. She brings with her an in-depth knowledge of back-end inventory systems in various industries from her previous role.


Eric Kubischta


Eric architected custom data feed integration tools and software that managed assets and built AI solutions for end users. He is a former global account manager for Microsoft business in Asia and the Americas with Sykes Enterprises, and the former Technology Director of a large online marketplace.


Jamie Thrasher

Operations Manager

Jamie received her Master’s Degree in Accounting shortly before joining Lucit, and is in the process of becoming a certified public accountant. She brings years of experience in bookkeeping, payroll, customer service, data analysis, and technological support to the team.


Toby Lund

Account Manager

Toby is a North Dakota native with years of experience in inventory marketing for various industries including automotive, real estate, and agriculture. His background is in sales and customer relations. He is a self-motivated, personable, excellent resource for our clients.


Paul Stevenson

Systems Engineer

Paul has 15 years of experience in systems administration, software development and DevOps. He is responsible for managing our back-end infrastructure, middleware, tools, and various software development projects within the Lucit ecosystem.