Lucit announces today that the statistics and analytics data that we produce for real-time statistics within our smartphone application can directly ingest GeoPath data and report on items such as impressions, views, total dwell time, geographic data, etc. for all creatives that are generated and managed by our digital billboard inventory marketing application.
Geopath is the industry standard that powers a smarter OOH marketplace by creating standards for audience measurement for digital displays.. GeoPath uses state-of-the-art data, technology, and media research methodologies along with a holistic, integrated approach to provide powerful tools that measure and analyze audience location and show how consumers engage with out of home advertising.
The Lucit application analytics will tie these statistics directly to the creatives and inventory items that are processed through our application.
This integration will give our users a real-time view of audience impressions and play times for their entire campaign, and will break these statistics down to the individual item level.
Answering questions such as :
- How many impressions did this 2020 Ford F-150 receive in this geographic area?
- What was the total display time for all of my advertised Trucks?
- How many Impressions PER PLAY am I receiving on this campaign?
Because these stats are automated, this also helps OOH Account Execs to provide this data to their clients by simply opening up our app, and with statistics notifications, we provide this data directly to every user via Push Notifications that appear directly on their smartphone notification tray.
“Statistics are key” says Eric Kubischta, CTO, Lucit. “Advertisers expect analytics, internet based inventory marketing systems have provided this data for years, and now for the first time, inventory based advertisers can see their OOH analytics down to the individual item level.”
Learn more about Lucit Layout at https://lucit.cc or ask your local digital billboard operator for more information on how to connect.
Lucit is a Bismarck, ND based technology company founded in April of 2019 focused on connecting big ticket inventory systems in auto, ag, rec and real estate to digital displays and OOH marketing
Established in 1933, Geopath, originally the Traffic Audit Bureau for Media Measurement Inc., is a not-for-profit organization governed by a tripartite board comprised of advertisers, agencies, and media companies. Geopath’s historical mission was to audit the circulation of out of home media in the United States.
Our organization has now expanded its historical focus. Geopath looks to the future with state-of-the-art audience location measurement, deep consumer insight, and innovative market research. We use state-of-the-art data, technology, and media research methodologies along with a holistic, integrated approach to provide powerful tools that measure and analyze audience location and show how consumers engage with out of home advertising.
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