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Billboard Insider featured a quick Q&A with Lucit co-founder and CTO Eric Kubischta

Our view of trends in the market is going to be pretty focused.   I think I would say that what we are seeing, and what is going to be a long-term trend is accessibility to a larger group of buyers and new kinds of buyers.  Words like programmatic get used a lot, and I think a lot of the focus is sort of on national ad-buys, but, in addition to that, programmatic will also be is creating mechanisms for new types of buyers.   Buyers with tiny budgets, buyers who only want to buy next Friday between 1pm and 4pm.   New customers who have never bought OOH before will have tools that help them spend their dollars in new ways.

Technologies from lots of companies in this space will drive this forward over the next few years.

Check out the full article here.