At the 1 Million Cups event in Bismarck, ND on March 3rd, Eric Kubischta responds to an audience question on Digital Billboard Attribution. In this short clip Eric discusses how measuring digital billboards relates to measurement on platforms like Facebook, Google, etc.
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With just 3 dealerships and 3 brokerages, Lucit can save your team 240 labor hours every year. When looking at inventory based marketing in OOH, it comes down to creative time and traffic/loading time. Every new creative takes time away from account managers, graphic designers and your team that manages the loading of creatives into…
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Monday, January 18th, 2021 Lucit launched a new feature that allows clients to decide which creatives get seen more or less often. This capability is found in the Lucit smartphone app alongside a client’s inventory. The app user can move a slider to determine which ads they would like played more or less often. This…
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Lucit announces today that the statistics and analytics data that we produce for real-time statistics within our smartphone application can directly ingest GeoPath data and report on items such as impressions, views, total dwell time, geographic data, etc. for all creatives that are generated and managed by our digital billboard inventory marketing application. Geopath is…
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The taxonomy specification created by the OpenOOH working group defines a common set of descriptive categories for OOH Inventory and is currently under development and review by a group comprised of leading DOOH SSP Platform Companies. The announcement of the standard comes this week and is an early step in the groups goal to standardize…
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Lucit Layout is powering the inventory creatives for Rothrock Motors on a series of Adams Outdoor Digital Screens in Allentown and Bethlehem Pennsylvania. Adams Outdoor, the largest independent billboard operator in the country and the operator of the largest digital network in Easter PA with 72 digital displays over 8 counties, is using Lucit Layout…
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Mark your calendars, Lucit has been invited to present at the 1 Million Cups event on Wednesday, March 3rd of 2021. We are honored to be invited and are excited to take the stage and discuss our product, our business model, our growth, and how we are scaling to meet national and international demand. 1…
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Bismarck, ND (October 27th, 2020) – Realty One Group – Encore became the first real estate brokerage to control their digital billboards in real-time with the Lucit Layout smart-phone application connected directly to their MLS system. Layout, which launched earlier this year for auto dealers, automatically generates digital billboard creatives by connecting to back-end inventory…
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Realty One Group – Encore launched a new digital OOH campaign this week connected directly to their MLS system. Patrick Koski launched the brokerage this fall, and Lucit Layout is helping him promote his homes, image, and brokerage, on eight iDigital Billboards throughout his market area. Layout uses direct data connectors to his MLS system…
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The latest version of Lucit Layout comes with enhanced analytics screens for end-clients and account-execs to view the play performance of their creatives. We provide basic rollups based on timframes and ads, campaigns or billboards. Daily / Weekly / Monthly Performance View Stats by Creative / Inventory Item View by Campaign for multiple billboard campaigns…
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Every salesperson who has ever stepped foot into a business in a “normal” business climate knows it’s not easy to go in and sell advertising. Right out of the gate, many clients see advertising as necessary evil. One that is costly with very little proof of ROI. Some don’t even fully understand what they are…
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Why buy digital billboards if your message stays the same for months? – Digital signage has dramatically altered the way that OOH operators and their clients think about their advertising and their creatives. In the article Why I Never Charge for Art, Neil Bell of New South Outdoor writes for Billboard Insider : We have…
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Retargeting, behavioral targeting, and the ability for apps and websites to track you across the web is dying, and Apple is leading the way. What does this mean for OOH? – Dollars spent on inventory digital re-targeting campaigns, now need somewhere to go, and they will flow to sources that make inventory promotion easy and…
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Dave Westburg, publisher of Billboard Insider, one of the leading OOH news sites, recently covered the Lucit Layout Mobile App press release and followed up with an interview about how we arrived at the idea for our billboard integration. Yesterday Billboard Insider wrote about a Toyota dealer who uses a smartphone app to program ads on…
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In June 2020, Dan Porter Motors (Dickinson, ND) became the first automotive dealership in the U.S. to control their inventory in real-time on outdoor digital billboards with the Lucit Layout smartphone app. “Our objective was to develop an application to publish inventory to digital billboards with a single click,” says Gina Gordon, CEO of LUCIT.…
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On April 22, 2020 Lucit completed its first integration with digital billboards manufactured by Watchfire. “Lucit Drive is our first-to-market technology that syncs big ticket inventory to digital billboards in real-time” notes Eric Kubischta, CTO, “and this is our third hardware/software system that we have successfully tested integrations with.” For this run, our client was…
DetailsLucit Drive is our first-to-market technology that syncs big ticket inventory to digital billboards in real-time. In April, we succesfully conducted a test by syncing inventory data from Wilhelm Motors in Jamestown, ND to Daktronics Digital Billboards owned and operated by Newman Signs. This was the 2nd succesful integration of our custom outbound export feed…
DetailsYour images are everywhere – Thousands of them, on inventory photos throughout the web on third party websites, social media shares on FB and Instagram, and on your own website Branding your images automatically can help to establish a direct link between your brand image and the inventory on your lot. And more importantly, we…
DetailsIt takes time to get great photos of a vehicle, and sometimes, between the time your vehicle hits the lot and when you have professional photos completed could be a few days. In the interim, there are a few options that Layout gives you to handle this scenario and have a photo up “Coming Soon”…
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Your inventory is the single most important advertising component in your arsenal, is your inventory under control? – Are you confident that your data is correct, your feeds and exports are correct, your website is updated, and all of your third-party vendors have the most update to date and accurate data? Delays – The time from…
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