Lucit is a valuable tool for both the operator and the advertiser. Lucit for the Operators Saves thousands of labor hours per year for...

Local restaurants need your screens to stand out from their competition. Choose a restaurant. Make them a post template with a...

In the online world, advertisers pay more money for geotargeted ads, targeted at their area. In OOH, all advertising is geotargeted for...

You wouldn’t sell a car you’ve never seen, so why would you try to sell a software that you’ve never seen? Make life easier for everyone...

Screens nearly at capacity? Give them Lucit anyway, and here’s why. Giving advertisers Lucit increases overall satisfaction with...

Members of the beauty industry are using social media like they could use your screens. The beauty industry includes spas, salons or...

Surveys have found that the health industry spends millions of dollars in advertising every year. Pitch them something new and...

Retargeting, behavioral targeting, and the ability for apps and websites to track you across the web is dying, and Apple is leading the...

Get sports fans on your screens. With Lucit, local sports teams can promote upcoming games, live game scores, and a real-time fan cam on...

Advertisers like to say “that sounds great, but it’s not in my budget this year.” Here’s how to respond when advertisers tell you there’s...

Stop Sending Unappealing PDFs of Statistics to your advertisers! Use Lucit screenshots to send them something nice to look at, something...

They want to be able to make changes to their digital billboard campaign in seconds. The adjust frequency feature allows advertisers to...

If you weren’t at the IBO USA Spring 2022 Conference, you missed our CTO, Eric Kubischta, talking about how the OOH industry can, and...

Don’t waste your open backfill space; use it for self-promotion while getting your community involved with your screens. Post on social...

Slots make sense for digital screens. We get it, but they don’t make sense to advertisers. Ask an advertiser what a slot is, and they may...

Here’s how you can increase OOH renewals to a nearly 100% renewal rate. Allow advertisers the ability to promote their inventory through...

Retargeting, behavioral targeting, and the ability for apps and websites to track you across the web is dying, and Apple is leading the...

1. Transparency Allow your client to access their digital billboard campaign anytime, anywhere. Give them up to the minute proof-of-play...

Don’t get too caught up in automotive and forget about boat dealers. We reached out to a local company, River City Sports, to be the...

Political campaigns have huge budgets allocated to advertising. If you are not ensuring that your screens are a piece of that budget, you...