Dy·nam·ic /dīˈnamik/ adjective (of a process or system) characterized by constant change, activity, or progress. Truly dynamic digitals allow advertisers to constantly change their content, and monitor their campaign through real-time analytics. Think about the process that you currently have in place for your advertisers to change their campaign content on your digital screens.…
DetailsFacebook, Google, and/or online advertising have worked themselves into nearly EVERYONE’s budget. Nearly every company spending money on advertising, is spending money on Facebook, Google or some other form of online advertising. Don’t get caught up in this and try to be Facebook or Google. Out-of-home is not like Facebook or Google, and that’s okay.…
DetailsENGAGEMENT is key. Advertisers can engage with their advertising on nearly every other medium that they spend on. The OOH industry needs to find a way to offer them as similar of an experience as they’re used to with all of their other ad buys. Lucit provides advertisers engagement with their digital billboard campaigns in…
DetailsRecently, Lucit Cofounder and CEO, Gina Gordon, was featured as an expert panelist on the COMMB Toronto “Let’s Talk Automotive” event. She was joined by Christine Smith, Head of Marketing Hyundai Canada and Jason Harris, Digital Dealership Solutions to discuss the current state of the automotive industry and what it needs from OOH. Hosted…
DetailsLucit marketing materials will help you close the deal. Did you know that you can find our updated marketing materials on our website at any time? Bookmark the page for easy future reference. They are categorized by industry, along with generic options for special cases. PDF one sheeters, explainer videos, and editable powerpoints are all downloadable. They…
DetailsWho belongs to the fitness industry? Gyms. Personal Trainers. Fitness clubs such as Cyclebar, Solidcore, Pure Barre, The Row House, etc. Secure OOH dollars from the fitness industry by providing them the tools to advertise in the OOH industry like they advertise online. Give them an easy way to Promote class availability. Lucit can connect to…
DetailsFirst, what is their MLS? Multiple listing service (MLS) is a database established by cooperating real estate brokers to provide data about properties for sale; this allows brokers to see one another’s listings with the goal of connecting homebuyers to sellers. What do you need to know about their MLS? It stores all data related…
DetailsUse Lucit to get money from your local news stations. Sell them on being the first news stations in your area to: Easily promote headlines. Lucit will connect to any news source’s website and automatically generate creatives based on current headlines. They are able to add/remove the headlines they wish to run in rotation by…
DetailsDouble the spend of your current advertisers by providing a few key features to their digital billboard campaign. Transparency. Send them weekly statistics and give them the power to pull up real-time analytics whenever they’d like. This proves to them that their spend is functioning as it should, you are providing them all the plays…
DetailsHow It Works – We: Access the data through any of the above formats from a data feed provider. Read the data in the format provided. Convert the data into a usable common format. Provide advertisers with a list of their current inventory Generate creatives based on the items that they choose to promote with…
DetailsThere are huge opportunities in the firearms industry for OOH. Here’s a few things that they can do with Lucit. Easily Promote Merchandise Lucit can connect to any sophisticated system that holds data information, such as data feeds or websites. Creatives will be automatically generated based on the real-time inventory connection pulling in the title,…
DetailsBe the first operator in your area to provide the benefits of Lucit to all of your advertisers. Give them the ability to Access real-time analytics Upload full-size creatives Post ads with just a photo and caption Promote their current inventory You will be the go-to billboard operator. Why would advertisers buy billboards from the other local reps that don’t…
DetailsGive your advertisers the ability to upload full-size creatives whenever they wish, and they just might surprise you. Show them our video Make Your Own Full-Size Creatives in Canva for the Lucit App Let them control their campaign with Lucit. Not every advertiser will take advantage of this capability, but you’d be surprised how many will…
DetailsPolitical campaigns have huge budgets allocated to advertising. If you are not ensuring that your screens are a piece of that budget, you are missing out. Why they should buy digital screen campaigns: Easily Promote Campaign News. Lucit will connect to the news page of any political or campaign website, and automatically generate creatives based on…
DetailsThe agriculture equipment industry is huge. They have plenty of money to spend, and here’s how you ensure they are spending it in OOH. Allow them to easily promote their inventory. Lucit will connect to ag equipmment dealerships’ inventory management software and automatically generate creatives based on current inventory. They are able to add/remove the equipment…
DetailsLucit is the first, client-facing app for billboards. The software allows advertisers to directly control their digital billboard campaign from their phone or desktop. They can: Automatically generate creatives through a connection to their back-end inventory management system Post ads by just choosing a photo and caption Upload full-size creatives Control ad frequency Schedule creatives…
DetailsLucit offers the first client-facing digital billboard app. With Lucit, advertisers can: Generate creatives with an automatic connection to their back-end inventory management system Post beautiful ads by just choosing a photo and typing a caption Upload full-size creatives View real-time analytics Control ad frequency Set a schedule for creatives This is all done within…
DetailsLucit is a client-facing app that allows advertisers to control their digital billboards campaigns, automatically generates creatives through a back-end inventory management connection, and provides real-time statistics. On the homepage, advertisers will see a list of live ads and when each of the ads last played. These are real-time statistics of what is happening on…
DetailsReal estate brokerages and/or real estate agents can put their MLS listings on digital billboards through an automatic connection to their MLS. Here’s the process: Start a digital billboard campaign with any operator in the area; let them know that you’d like to use Lucit to put your listings on their digital screens. Provide Lucit…
DetailsAutomotive dealerships can put their vehicles on digital billboards through an automatic connection to their back-end inventory management system. Here’s the process: Start a digital billboard campaign with any operator in the area; let them know that you’d like to use Lucit to put your vehicles on their digital screens. Provide Lucit with a contact…
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