Lucit to directly support GeoPath Real-Time Statistics In-App

Lucit announces today that the statistics and analytics data that we produce for real-time statistics within our smartphone application can directly ingest GeoPath data and report on items such as impressions, views, total dwell time, geographic data, etc. for all creatives that are generated and managed by our digital billboard inventory marketing application. Geopath is…

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MLS-Connected Digital Billboards Controlled by Real Estate Brokers Launch in the US

Bismarck, ND (October 27th, 2020) – Realty One Group – Encore became the first real estate brokerage to control their digital billboards in real-time with the Lucit Layout smart-phone application connected directly to their MLS system. Layout, which launched earlier this year for auto dealers, automatically generates digital billboard creatives by connecting to back-end inventory…

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Layout New Features : Analytics

The latest version of Lucit Layout comes with enhanced analytics screens for end-clients and account-execs to view the play performance of their creatives. We provide basic rollups based on timframes and ads, campaigns or billboards. Daily / Weekly / Monthly Performance View Stats by Creative / Inventory Item View by Campaign for multiple billboard campaigns…

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Toyota Dealership First in Nation to Control Digital Billboard Inventory with Mobile App

In June 2020, Dan Porter Motors (Dickinson, ND) became the first automotive dealership in the U.S. to control their inventory in real-time on outdoor digital billboards with the Lucit Layout smartphone app. “Our objective was to develop an application to publish inventory to digital billboards with a single click,” says Gina Gordon, CEO of LUCIT.…

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Lucit Executes Successful Test with Watchfire Digital Billboards.

On April 22, 2020 Lucit completed its first integration with digital billboards manufactured by Watchfire. “Lucit Drive is our first-to-market technology that syncs big ticket inventory to digital billboards in real-time” notes Eric Kubischta, CTO, “and this is our third hardware/software system that we have successfully tested integrations with.” For this run, our client was…

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