How DOOH is Responding to the Environmental Crisis
In recent years, the environmental crisis has become an increasingly pressing issue, with businesses and individuals alike looking for...
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Are digital billboards good for cities?
In recent years, digital billboards have been rapidly gaining popularity in many cities around the world. Unlike traditional billboards,...
Are billboards good or bad?
Billboards have been a part of our modern landscape for decades, but their presence has always been a subject of debate. While some argue...
Why Lucit is the next obvious step in DOOH
Digital out-of-home (DOOH) advertising has become an increasingly popular medium for marketers to reach their target audience. It offers...
Lucit and DoohClick Announce Technical Integration
Bismarck, ND 04/2023 --- Lucit, the leading provider of digital billboard inventory connectivity software, announces a new integration...
Billboards in a Work-From-Home Age - How Does This Change How We Advertise on Them?
Over the past few years, we have seen market trends we never expected. A severe drop in spend during the COVID Pandemic and the gradual...
Eric Kubischta discusses AI in the OOH space
Eric, our Chief Technology Officer here at Lucit, has plenty to say about the potential benefits of the newest advancements in artificial...
Lucit and Blackbird Media Partner to Enhance Out-of-Home Advertising Capabilities
Lucit, the pioneering app that connects to digital billboard screens, is thrilled to announce its partnership with Blackbird Media, a...
Pro OOH Tip
Here’s a Pro OOH Tip: Give all advertisers Lucit. They may each use it in different ways, but every advertiser will find value in Lucit....
How to Add Your Current Clients to Lucit
The simple process of adding your current clients to Lucit, allows you to “1-up” your competitors by giving your clients full...
5 Reasons OOH Account Exec’s Use Lucit
OOH account execs close more deals and keep clients longer with Lucit: Automotive – Car dealers who haven’t bought billboards in over 30...
The health industry has millions in advertising budget – How to get that allocated to OOH
Surveys have found that the health industry spends millions of dollars in advertising every year. Pitch them something new and...
An OOH Boom?
Retargeting, behavioral targeting, and the ability for apps and websites to track you across the web is dying, and Apple is leading the...
How to respond when advertisers tell you there’s no room in the budget for OOH
Advertisers like to say “that sounds great, but it’s not in my budget this year.” Here’s how to respond when advertisers tell you there’s...
Stop Sending Unappealing PDFs of Statistics!
Stop Sending Unappealing PDFs of Statistics to your advertisers! Use Lucit screenshots to send them something nice to look at, something...
Get Advertisers Excited About OOH Renewal
Provide Lucit at renewal time; make them excited to renew. First, let them know all the new features they are going to get with their...
Lucit CEO, Gina Gordon, Featured in OOH Insider Podcast
Go in and sell them something that nobody has sold them before. Take a listen to episode 080 of OOH Insider to find out how, link...
Why Real Estate Brokerages Love Lucit for Their DOOH Campaigns
Lucit gives the right amount of control at the brokerage level, and at the individual agent level. Talk about a win win.
As every other form of advertising is constantly developing, the OOH industry Must Progress
If you weren’t at the IBO USA Spring 2022 Conference, you missed our CTO, Eric Kubischta, talking about how the OOH industry can, and...
Surprise Auto Dealers
SURPRISE auto dealers when you tell them that they can connect their inventory to your screens. Auto dealers know about inventory...
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