MLS-Connected Digital Billboards Controlled by Real Estate Brokers Launch in the US

Bismarck, ND (October 27th, 2020) – Realty One Group – Encore became the first real estate brokerage to control their digital billboards in real-time with the Lucit Layout smart-phone application connected directly to their MLS system. Layout, which launched earlier this year for auto dealers, automatically generates digital billboard creatives by connecting to back-end inventory…

Leading OOH Publication Features Lucit

Dave Westburg, publisher of Billboard Insider, one of the leading OOH news sites, recently covered the Lucit Layout Mobile App press release and followed up with an interview about how we arrived at the idea for our billboard integration. Yesterday Billboard Insider wrote about a Toyota dealer who uses a smartphone app to program ads on…

Toyota Dealership First in Nation to Control Digital Billboard Inventory with Mobile App

In June 2020, Dan Porter Motors (Dickinson, ND) became the first automotive dealership in the U.S. to control their inventory in real-time on outdoor digital billboards with the Lucit Layout smartphone app. “Our objective was to develop an application to publish inventory to digital billboards with a single click,” says Gina Gordon, CEO of LUCIT.…

Lucit Moves into Wards Building

Lucit has moved into a newly renovated office space in downtown Bismarck. Effective November 1st, 2019, Lucit has taken up a suite of offices at 314 E. Thayer Ave. in Bismarck. Directly across and with views of the historic Bismarck Tribune Building, the freshly renovated office will provide an improved space with better access. “Lucit…