The following fields are required if sending us a list of digital assets to load into our system for Lucit. We will use this data to provide the correct creative size to the correct display.

Please note the required fields. All other fields are helpful, but not required.

We can also automatically inject this data into our system in 2 ways

• (preferred) An API provided by your software that we can use to pull this data down
• A spreadsheet or CSV file of location data (Download an Excel Template Here)

Table of Fields

Is Required	Field	Data Type	Description	Example
required	location_id	string	Operator internal ID from your system	BIS_ABC_NF.1
required	name	string	Human readable, client facing name of the display	1414 S 3rd St, N/F, Bismarck, ND
required	width	int	pixel width of the display	1856
required	height	int	pixel height of the display	576
required	slots	int	number of slots in rotation	8
required	slot_length	int	Length of each slot in seconds	8
required	latitude	number	Latitude of the display	46.794722
required	longitude	number	Longitude of the display	-100.7856
required	venue_type	string	Venue type (as defined by OpenOOH Taxonomy – See Spec Here)	outdoor.billboards.roadside
required for analytics	avg_daily_impressions	int	Avg number of daily impressions for this display	52456
required for analytics	dwell_time	int	Dwell time (also known as read time) is the amount or interval of time, usually measured in seconds for minutes, an audience member spends viewing the outdoor advertising display or billboard	13
optional	width_feet	number	width in feet of the display	48
optional	height_feet	number	height in feet of the display	14
optional	hardware_provider	string	Name of the hardware provider	Daktronics
optional	software_provider	string	Name of the software provider	Apparatix
optional	facing_degrees	number	Direction facing in degrees	270
optional	facing_cardinal	string	Cardinal direction facing	W
optional	read	string	Side in relation to motorist	Right
required	city	string	City location	Bismarck
required	region	string	State / Province 2 Letter	ND
required	country	string	Country Code	USA
optional	description	string	Any other descriptive details	Across from Kirkwod Mall