“Nothing ever stays the same and that makes people uncomfortable. It makes people dig deep. That’s when growth happens in every aspect of your life. Your business should be no different.”

– Lucit Cofounder and CEO, Gina Gordon


Many operators are set in their ways; they have the way to sell screen space, pitch advertisers, and send campaign statistics. The mindset of ‘why fix what isn’t broken?’ doesn’t work in business. The key to success is to continue to evolve as the industry does.

Old Way of doing things
  • Send a PDF of campaign statistics monthly, after-the-fact
  • Schedule creatives for the advertiser
  • No inventory connectivity, because the amount of work involved wouldn’t make sense
  • Static content on digital screens
  • Provide the advertiser minimal control over their content
  • Contacting the sales rep is the only way to generate content for the screens


Evolved Way of doing things

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