Below are some ways that you can guarantee every renewal.
Make them feel like their advertising spend with you is working. Unfortunately, out-of-home campaigns can be very out of sight out of mind when the screens aren’t part of the advertiser’s daily route. The solution to this is real-time stats reminding them that their campaign is active by:
- Notifying them when a new creative receives its first play
- Sending them weekly stats
- Showing them when and where their most recent creative was played
- Notifying them when an inventory item has sold, making them feel like their screen campaign played a part in that sale.
Give them control of their content. Allow advertisers the ability to:
- Promote their inventory through data feed connectivity
- Control ad frequency
- Schedule creatives
- Posts ads with just a photo and caption
- Pull up their campaign stats at any time
Make your advertisers feel like their advertising spend is working and give them control over their campaign to guarantee every renewal.