The current version of the app is available to iPhone and Android users. There is a desktop app available as well.

iPhone/iPad

  1. Search the app store for ‘Lucit.’ Or install by following this link https://apps.apple.com/us/app/id1523546546
  2. Click Sign up. Sign up with your mobile phone number.

Android

  1. Search the Google Play Store for ‘Lucit.’ Or install by following this link https://play.google.com/store/apps/details?id=cc.lucit.layoutui
  2. Click Sign up. Sign up with your mobile phone number.

Desktop Computer (Mac or PC)

  1. Simply visit https://lucit.app/ in your desktop browser.
  2. Click Sign up. Sign up with your mobile phone number.

You may want to bookmark it for easy access.

Your account executive has already created your login based on your mobile phone number (if not, please contact us for help) – For the FIRST time you login, click Sign up in order to setup your account.

From there the app will either keep you logged in, or each time you open the app, you will be prompted to enter your email or phone number and your password.

Mobile

  1. Open the app.
  2. Click the three lines to open the toolbar.

3. Click Settings next to the gear icon.

4. Click Security next to the Lock icon.

5. Click ‘Log Out.’

Desktop

  1. Click Settings next to the gear icon.
  2. Click Security next to the Lock icon.
  3. Click ‘Log Out.’

Mobile

  1. Open the app.
  2. Click the three lines to open the toolbar.

3. Click Settings next to the gear icon.

4. Click Security next to the Lock icon.

5. Click ‘Change Password.’

6. Enter the confirmation code that was texted to your account’s mobile number. Enter a new password, and again to confirm it was typed correctly. Click Submit.

Desktop

  1. Click Settings next to the gear icon.
  2. Click Security next to the Lock icon.
  3. Click ‘Change Password.’
  4. Enter the confirmation code that was texted to your account’s mobile number. Enter a new password, and again to confirm it was typed correctly. Click Submit.

Mobile

1. There are a few different reasons that you may need to switch advertiser accounts in the Lucit app. You may be an operator team employee with various advertisers using Lucit. You may be a real estate broker with multiple agents under you, using Lucit. You may be a business owner with your different businesses each using Lucit, etc. etc.

To switch advertiser accounts, click the toolbar icon.

2. In teal font, you will see the advertiser account that you are currently under.

Click on the name, and a window will open with a list of your accounts.

Most people will not have access to very many accounts so you should typically be able to just scroll these and click on the one that you’d like to switch to. You are welcome to use the filter option to search by typing in part of the account name.

Desktop

1. There are a few different reasons that you may need to switch advertiser accounts in the Lucit app. You may be an operator team employee with various advertisers using Lucit. You may be a real estate broker with multiple agents under you, using Lucit. You may be a business owner with your different businesses each using Lucit, etc. etc.

On the left in teal font, you will see the advertiser account that you are currently under.

Click on the name, and a window will open with a list of your accounts.

2. Most people will not have access to very many accounts so you should typically be able to just scroll these and click on the one that you’d like to switch to. You are welcome to use the filter option to search by typing in part of the account name.

Mobile

  1. To add or remove inventory items to rotation on your digital billboard campaign, from the homepage, scroll down and choose the campaign that you want to add or remove inventory for. If you have multiple campaigns, they each will be listed here.

2. Scroll down and you will see all your inventory under Inventory Items. This could be properties, vehicles, equipment, etc. Those items with the teal font and a trash can icon next to them are currently running in rotation.

Click the plus icon next to any item you’d like to add to rotation; it will immediately change to a trash icon, and you will be notified that it’s been successfully added to rotation.

Click the trash icon next to any item you’d like to remove from rotation; it will immediately change to a plus icon, and you will be notified that it’s been successfully removed from rotation.

This is the process for adding or removing any creatives from rotation, whether it’s inventory, post, or full-size creatives.

3. Don’t want to scroll through all your inventory to find what you’re looking for? No problem. Where it says ‘Filter…’ type something to help you find the item you’re looking for. Example: For homes, this would be the street name, for vehicles this would be the make and model, etc.

Desktop

  1. To add or remove inventory items to rotation on your digital billboard campaign, from the homepage, scroll down and choose the campaign that you want to add or remove inventory for. If you have multiple campaigns, they each will be listed here.
  2. Scroll down and you will see all your inventory under Inventory Items. This could be properties, vehicles, equipment, etc. Those items with the teal font and a trash can icon next to them are currently running in rotation.

Click the plus icon next to any item you’d like to add to rotation; it will immediately change to a trash icon, and you will be notified that it’s been successfully added to rotation.

Click the trash icon next to any item you’d like to remove from rotation; it will immediately change to a plus icon, and you will be notified that it’s been successfully removed from rotation.

This is the process for adding or removing any creatives from rotation, whether it’s inventory, post, or full-size creatives.

3. Don’t want to scroll through all your inventory to find what you’re looking for? No problem. Where it says ‘Filter…’ type something to help you find the item you’re looking for. Example: For homes, this would be the street name, for vehicles this would be the make and model, etc.

Mobile

  1. To control the frequency of each of your creatives running on your digital billboard campaign, from the homepage, scroll down and choose the campaign that you want to control ad frequency for. If you have multiple campaigns, they each will be listed here.

2. Scroll down to your inventory items. Click on the adjust frequency icon.

3. A window will open that lists each of your creatives running and a slider to control the frequency. For each creative, move the slider to the left to run it less frequently or to the right to run it more frequently. The reset button will default all the creatives to running equally. Be sure to click save once you have the frequencies set the way you wish.

You are welcome to come in and change these frequencies as often as you’d like. This only controls how often each individual creative runs within your campaign’s set amount of plays, setting a creative to run more frequently will not purchase more digital billboard space. For example, if you have 5,000 plays a month and set one of your creatives to run almost 100% of the time, that creative will get a huge portion of that 5,000 plays, but it will not run more than that 5,000 set amount of plays.

Desktop

  1. To control the frequency of each of your creatives running on your digital billboard campaign, from the homepage, scroll down and choose the campaign that you want to control ad frequency for. If you have multiple campaigns, they each will be listed here.
  2. Click on the adjust frequency icon.
  3. A window will open that lists each of your creatives running and a slider to control the frequency. For each creative, move the slider to the left to run it less frequently or to the right to run it more frequently. The reset button will default all the creatives to running equally. Be sure to click save once you have the frequencies set the way you wish.

You are welcome to come in and change these frequencies as often as you’d like. This only controls how often each individual creative runs within your campaign’s set amount of plays, setting a creative to run more frequently will not purchase more digital billboard space. For example, if you have 5,000 plays a month and set one of your creatives to run almost 100% of the time, that creative will get a huge portion of that 5,000 plays, but it will not run more than that 5,000 set amount of plays.

Mobile

  1. To view creatives for certain inventory items, click the toolbar icon.

2. Click Analytics.

3. Choose the creatives tab.

4. Set the appropriate timeframe that you’d like to look at, last 30 days is the default. On the left side, you will see each of the different creatives. On the right side, you will see the statistics for each creative including impressions, plays, and time on screen. If you would like to know more about the difference between plays and impressions, visit the help section titled Plays vs. Impressions vs. Time on Screen.

Realtors love using this to tell their clients “I showed your property for sale on a billboard 1,000 times in the last 30 days.” It’s also great for dealers to see the different price or other changes they’ve made to vehicles.

Desktop

  1. To view creatives for certain inventory items, click analytics in the toolbar.
  2. Choose the creatives tab.
  3. Set the appropriate timeframe that you’d like to look at, last 30 days is the default. On the left side, you will see each of the different creatives. On the right side, you will see the statistics for each creative including impressions, plays, and time on screen. If you would like to know more about the difference between plays and impressions, visit the help section titled Plays vs. Impressions vs. Time on Screen.

Realtors love using this to tell their clients “I showed your property for sale on a billboard 1,000 times in the last 30 days.” It’s also great for dealers to see the different price or other changes they’ve made to vehicles.

Mobile

  1. There are various ways to arrive at the ad that you wish to edit. From the homepage, you can swipe to go through your current ads running and click on the one that you wish to edit. You can also scroll down to your campaigns and choose the campaign that you are wanting to edit an inventory item for. Click on the title of the inventory item that you want to edit information for. Please note that if the font is teal, then the item is running, but if it is not, you will have to click the plus icon to add that item to the rotation.

2. On this page you can do a few different things. You can edit the title which would typically be the year, make and model for vehicles or street address for properties. Click this pencil icon, make the change, and hit this checkmark. You will be notified that the title was saved successfully and see the update on the creative over here.

Just know that this title comes from our connection to your data feed so you would only update this if you want it to be different from your back-end inventory system, updating the title through your back-end inventory system would automatically update this title and would be the ideal process, if possible.

You can edit the price by clicking on this pencil icon, make the change, and hit this checkmark. You will be notified that the price was successfully set and see the update on the creative over here. Just know that this price comes from our connection to your data feed so you would only update this if you want it to be different form your back-end inventory system, updating the price through your back-end inventory system would automatically update this price and would be the ideal process, if possible.

You can override the primary photo by clicking on this button. Click here to upload, and choose the photo that you’d like to replace the current primary photo with. Crop it appropriately. Click Add. You will be notified that the photo was successfully set and see the update on the creative over here. Just know that this photo comes from our connection to your data feed so you would only update this if you want to be different from your back-end inventory system, updating the photo through your back-end inventory system would automatically update this photo and would be the ideal process, if possible.

One thing that is important to understand about making any of these changes, is that once you manually change anything that ad can no longer be updated by the data feed. If you change the title, price or main photo, that ad will no longer reflect changes from the back-end inventory system, it won’t be removed when the item is sold, the price won’t automatically change when it changes in the inventory system, etc. That’s why it’s best to make these changes through the inventory system rather than through Lucit, if possible.

Desktop

  1. There are various ways to arrive at the ad that you wish to edit. From the homepage, you can swipe to go through your current ads running and click on the one that you wish to edit. You can also scroll down to your campaigns and choose the campaign that you are wanting to edit an inventory item for. Click on the title of the inventory item that you want to edit information for. Please note that if the font is teal, then the item is running, but if it is not, you will have to click the plus icon to add that item to the rotation.

2. On this page you can do a few different things. You can edit the title which would typically be the year, make and model for vehicles or street address for properties. Click this pencil icon, make the change, and hit this checkmark. You will be notified that the title was saved successfully and see the update on the creative over here.

Just know that this title comes from our connection to your data feed so you would only update this if you want it to be different from your back-end inventory system, updating the title through your back-end inventory system would automatically update this title and would be the ideal process, if possible.

You can edit the price by clicking on this pencil icon, make the change, and hit this checkmark. You will be notified that the price was successfully set and see the update on the creative over here. Just know that this price comes from our connection to your data feed so you would only update this if you want it to be different form your back-end inventory system, updating the price through your back-end inventory system would automatically update this price and would be the ideal process, if possible.

You can override the primary photo by clicking on this button. Click here to upload, and choose the photo that you’d like to replace the current primary photo with. Crop it appropriately. Click Add. You will be notified that the photo was successfully set and see the update on the creative over here. Just know that this photo comes from our connection to your data feed so you would only update this if you want to be different from your back-end inventory system, updating the photo through your back-end inventory system would automatically update this photo and would be the ideal process, if possible.

One thing that is important to understand about making any of these changes, is that once you manually change anything that ad can no longer be updated by the data feed. If you change the title, price or main photo, that ad will no longer reflect changes from the back-end inventory system, it won’t be removed when the item is sold, the price won’t automatically change when it changes in the inventory system, etc. That’s why it’s best to make these changes through the inventory system rather than through Lucit, if possible.

Mobile

  1. To post ads in your template, from the homepage, click ‘+Post.’

2. Since you want to post an ad to your template, you will click ‘+Post.’ If you are looking to upload full-size creatives instead, you will want to refer to the help document for how to upload full-size creatives.

3. Click here to upload. Choose the photo that you’d like inserted into your post template. Crop the image appropriately. Click Add.

3. Type a caption to be inserted into your post template. Click Create.

4. The next page will show you what the full creative will look like, you are able to change the caption, or delete the creative if you don’t like it. Your new creative will be automatically added to your campaign so be sure to delete it, if you aren’t happy with how it looks.

Desktop

  1. To post ads in your template, from the homepage, click ‘+Post.’

2. Since you want to post an ad to your template, you will click ‘+Post.’ If you are looking to upload full-size creatives instead, you will want to refer to the help document for how to upload full-size creatives.

3. Click here to upload. Choose the photo that you’d like inserted into your post template. Crop the image appropriately. Click Add.

4. Type a caption to be inserted into your post template. Click Create.

5. The next page will show you what the full creative will look like, you are able to change the caption, or delete the creative if you don’t like it. Your new creative will be automatically added to your campaign so be sure to delete it, if you aren’t happy with how it looks.

Mobile

  1. To upload full-size creatives, click +Post.

2. Since you want to post a full-size creative, you will click +Creative. If you are looking to post an ad in your template instead, you will want to refer to the help document for how to post ads in your template.

3. Click where it says Click Here to Upload.

3. Choose the full size creative that you’d like to upload (make sure the file you are uploading is an image file type such as a png, pdfs will give you an error), this would be an image that will cover the whole billboard. If you are just looking to upload a photo to be inserted into your template, then you will want to check on the video on how to post ads in your template.

See min width and min height for the appropriate size to upload. Crop the image appropriately. Click Create.

4. The next screen will allow you to see the full-size creative in the different billboard sizes your digital billboard campaign is running on. If they look ok then great! As you can see the first size below is a square so the creative uploaded doesn’t fit at all, and the second size is taller than the creative uploaded so there’s white borders on the top and bottom. Click Looks bad? Change this image.

5. See min width and min height for the appropriate size to upload; it was also displayed on the previous screen. Click here to upload.

6. Crop the image appropriately. Click Add. Repeat this process for any sizes that don’t look good.

7. Scroll down, you will see the creative has been named after the original file name that you uploaded. You can leave it, or click the pencil icon to type a new name and then click the checkmark to save the new name. Your creative is a DRAFT until you click Activate so don’t forget this step. Once everything looks good, you can click Activate.

8. You will be notified your creative was successfully activated. Now you are able to run it in rotation by clicking the plus icon next to the campaign(s) you’d like to add it to.

Desktop

  1. To upload full-size creatives, click +Post.

2. Since you want to post a full-size creative, you will click +Creative. If you are looking to post an ad in your template instead, you will want to refer to the help document for how to post ads in your template.

3. Click where it says Click Here to Upload.

3. Choose the full size creative that you’d like to upload (make sure the file you are uploading is an image file type such as a png, pdfs will give you an error), this would be an image that will cover the whole billboard. If you are just looking to upload a photo to be inserted into your template, then you will want to check on the video on how to post ads in your template.

See min width and min height for the appropriate size to upload. Crop the image appropriately. Click Create.

4. The next screen will allow you to see the full-size creative in the different billboard sizes your digital billboard campaign is running on. If they look ok then great! As you can see the first size below is a square so the creative uploaded doesn’t fit at all, and the second size is taller than the creative uploaded so there’s white borders on the top and bottom. Click Looks bad? Change this image.

5. See min width and min height for the appropriate size to upload; it was also displayed on the previous screen. Click here to upload.

6. Crop the image appropriately. Click Add. Repeat this process for any sizes that don’t look good.

7. Scroll down, you will see the creative has been named after the original file name that you uploaded. You can leave it, or click the pencil icon to type a new name and then click the checkmark to save the new name. Your creative is a DRAFT until you click Activate so don’t forget this step. Once everything looks good, you can click Activate.

8. You will be notified your creative was successfully activated. Now you are able to run it in rotation by clicking the plus icon next to the campaign(s) you’d like to add it to.

Mobile

  1. To schedule creatives on your digital billboard campaign, from the homepage, scroll down and choose the campaign that you want to schedule a creative for. If you have multiple campaigns, they each will be listed here.

2. Scroll down and find the creative that you’d like to schedule. Click the gear icon next to it.

3. Click +Add Dates.

4. Set it to run for a single day, multiple days, as many dates or date ranges as you’d like. Don’t forget to click Save once you have the schedule the way you want it. Just know that if you set dates for a creative to run that it will run ONLY on those dates.

5. Notice if a gear icon is the teal color it is because it has a schedule. Click on the gear to see what day or days it is scheduled for.

Desktop

  1. To schedule creatives on your digital billboard campaign, from the homepage, scroll down and choose the campaign that you want to schedule a creative for. If you have multiple campaigns, they each will be listed here.
  2. Scroll down and find the creative that you’d like to schedule. Click the gear icon next to it.
  3. Click +Add Dates.
  4. Set it to run for a single day, multiple days, as many dates or date ranges as you’d like. Don’t forget to click Save once you have the schedule the way you want it. Just know that if you set dates for a creative to run that it will run ONLY on those dates.
  5. Notice if a gear icon is the teal color it is because it has a schedule. Click on the gear to see what day or days it is scheduled for.

Mobile

  1. To view analytics, click the three lines to open the toolbar.From the homepage  you can see some of your recent creatives that have ran, like last shown 41 minutes ago, and which billboard they ran on, like Holloway St.

2. Click ‘Analytics’ next to the line graph icon.

3. The period tab will show plays or impressions by a period of time. You can change the periods of time, whether you’re seeing plays, impressions or durations of play time, and you can choose a timeframe. You can choose a bar chart or a trend chart, whatever is easier for you to look at. Click a place on the chart for specifics.

The creatives tab will show impressions, plays and time on screen for each individual creative for any time period that you choose. This is great for realtors to tell their clients ‘I advertised your home 1,000 times in the last 30 days.” If you click on this arrow here, you can see any changes that creative has experienced, the most typical case will be price changes.

The campaign tab will show impressions, plays and time on screen for each campaign for any timeframe that you choose. There is just one campaign in this case, but there could be multiple here.

The billboard tab will show impressions, plays and time on screen for each billboard for any time period that you choose.

Desktop

  1. Click ‘Analytics’ next to the line graph icon, in the left toolbar.
    From the homepage  you can see some of your recent creatives that have ran, like last shown 41 minutes ago, and which billboard they ran on, like Holloway St.

2. The period tab will show plays or impressions by a period of time. You can change the periods of time, whether you’re seeing plays, impressions or durations of play time, and you can choose a timeframe. You can choose a bar chart or a trend chart, whatever is easier for you to look at. Click a place on the chart for specifics.

The creatives tab will show impressions, plays and time on screen for each individual creative for any time period that you choose. This is great for realtors to tell their clients ‘I advertised your home 1,000 times in the last 30 days.” If you click on this arrow here, you can see any changes that creative has experienced, the most typical case will be price changes.

The campaign tab will show impressions, plays and time on screen for each campaign for any timeframe that you choose. There is just one campaign in this case, but there could be multiple here.

The billboard tab will show impressions, plays and time on screen for each billboard for any time period that you choose.

Mobile

  1. To invite someone to an account, click the toolbar icon in the upper left corner.

2. Verify that you are in the appropriate advertiser account that you’d like to invite someone to; at the top in the teal font is the advertiser name. If you are in the wrong account, please see the help doc for how to Switch Advertiser Accounts.

3. Click Users & Invites.

4. Click Invite Someone To This Account.

5. Enter the email address or mobile phone number of the person that you’d like to invite to that account, and choose the appropriate role for them.

Account User: This will be a regular app user that can view and edit any of this account’s campaigns, change settings and upload or post creatives.

Operator Account Exec: This will be a person who works for an out-of-home operator and has access to this account, typically the operator account executive that is overseeing this advertiser’s campaigns.

Account Admin: This will be an admin of the account, that can manage all aspects of this account including campaigns, billings, and settings.

Account Real Estate Broker: This will be a special real estate broker user that can be assigned agent accounts as a broker.

Account Real Estate Agent: This will be a special real estate user that belong to a broker account, but can only see their own listings.

Account Billing User: This user’s email address will get invoices for this account.

6. Click Invite.

7. You will be notified an invite was successfully sent.

Depending on if you inputted that person’s email address or phone number, they will receive an email or a text saying “This person has invited you to This Account on Lucit” with a link. That link will take them to the app to sign up if they have never used Lucit before, or if they are returning to Lucit, the link will take them straight to the account that they’ve just been invited to.

Desktop

  1. To invite someone to an account, first, verify that you are in the appropriate advertiser account that you’d like to invite someone to; at the upper left in teal font is the advertiser name. If you are in the wrong account, please see the help doc for how to Switch Advertiser Accounts.
  2. Click Users & Invites.
  3. Click Invite Someone To This Account.
  4. Enter the email address or mobile phone number of the person that you’d like to invite to that account, and choose the appropriate role for them.Account User: This will be a regular app user that can view and edit any of this account’s campaigns, change settings and upload or post creatives.Operator Account Exec: This will be a person who works for an out-of-home operator and has access to this account, typically the operator account executive that is overseeing this advertiser’s campaigns.Account Admin: This will be an admin of the account, that can manage all aspects of this account including campaigns, billings, and settings.Account Real Estate Broker: This will be a special real estate broker user that can be assigned agent accounts as a broker.Account Real Estate Agent: This will be a special real estate user that belong to a broker account, but can only see their own listings.Account Billing User: This user’s email address will get invoices for this account.
  5. Click Invite.
  6. You will be notified an invite was successfully sent.Depending on if you inputted that person’s email address or phone number, they will receive an email or a text saying “This person has invited you to This Account on Lucit” with a link. That link will take them to the app to sign up if they have never used Lucit before, or if they are returning to Lucit, the link will take them straight to the account that they’ve just been invited to.

Mobile

  1. To remove someone from an account, click the toolbar icon in the upper left corner.

2. Verify that you are in the appropriate advertiser account that you’d like to invite someone to; at the top in the teal font is the advertiser name. If you are in the wrong account, please see the help doc for how to Switch Advertiser Accounts.

3. Click Users & Invites.

4. Click the trash can icon next to the person that you’d like to remove from the account. If you scroll down further, you can also remove pending invites.

5. A window will pop up asking if you are sure that you want to remove that user, click ok.

6. You will be notified that user was removed successfully.

Desktop

  1. To remove someone from an account, first, verify that you are in the appropriate advertiser account that you’d like to invite someone to; at the upper left in teal font is the advertiser name. If you are in the wrong account, please see the help doc for how to Switch Advertiser Accounts.
  2. Click Users & Invites.
  3. Click the trash can icon next to the person that you’d like to remove from the account. If you scroll down further, you can also remove pending invites.
  4. A window will pop up asking if you are sure that you want to remove that user, click ok.
  5. Click Invite.
  6. You will be notified that user was removed successfully.

Different Creative Types

There are 4 potential types of creatives for any Lucit campaign. Inventory creatives are dynamic templates that promote inventory items such as vehicles, real estate properties, equipment, retail, merchandise, recreational vehicles, etc. Post creatives are dynamic templates that promote anything the advertiser would like based on a photo and caption they choose. Full-size creatives are graphics created outside of Lucit in the full size of the digital billboard. Business card creatives are dynamic templates that promote real estate agents.

Inventory Creatives:

When we say inventory, we could be referring to vehicles, real estate properties, equipment, retail merchandise, recreational vehicles, etc.

Inventory creatives are generated by using the automatic connection to your data feed to input inventory details (varies but can include photo, title, price, year, address, make, model, etc.) into an inventory template, chosen at campaign start. Below is an example of a blank inventory template; empty spaces are left for vehicle photo, title, year, and price. You will work with a graphic designer before your campaign starts to agree on what this template will look like for your campaign.

You can go into your campaign at anytime and hit the plus icon next to any inventory item that you’d like to promote on your digital billboard campaign; due to the automatic data feed connection, all of your inventory will be listed in the app. Once you hit the plus icon on a vehicle, in this case, an inventory creative will be generated like the one below. Using the inventory item’s details, acquired through the automatic data feed connection, the photo, title, year and price are filled in the inventory template and an inventory creative is generated.

You are given the ability to edit the title, price, and override the primary photo for any of these inventory creatives. One thing that is important to understand about making any of these changes, is that once you manually change anything, that creative can no longer be updated by the data feed including price or photo changes, and it won’t be automatically removed once it’s sold. It’s best to make these changes through the inventory system rather than through Lucit, if possible.

As for other aspects of the template like the colors, the logos, the design elements, fonts, placement etc., that is not editable. Any static part of your template that is in on the blank template is not editable in the app. If you are wanting to make changes to the template, you will need to work with the graphic designer who initially created the inventory template and once the new template is complete, send it to your Lucit representative to have them update it for you in the app.

Post Creatives:

Post creatives are generated when you choose a photo and a caption to be inputted into the post template, chosen at campaign start. Below is an example of a blank post template; empty spaces are left for a photo and a caption. You will work with a graphic designer before your campaign starts to agree on what this template will look like.

You can go into your campaign at anytime and hit the +Post button to choose a photo, type a caption, and generate a post creative that you’d like to promote on your digital billboard campaign. Using your photo and caption, the blank photo and caption spaces are filled in the post template and a post creative is generated.

You are given the ability to edit the caption or delete your post creative once it’s been generated. The example provided was created for the specific purpose of promoting recent Bondy’s Nissan customers. However, post templates can also be extremely generic meaning one post template could potentially generate post creatives with all different purposes rather than a specific purpose.

Aspects of the post template like the colors, the logos, the design elements, fonts, placement etc. are not editable. Any static part of your template that is in on the blank template is not editable in the app. If you are wanting to make changes to the template, you will need to work with the graphic designer who initially created the post template and once the new template is complete, send it to your Lucit representative to have them update it for you in the app.

Full-Size Creatives:

Full-size creatives are created by you, an employee, a graphic designer, etc., they are not created in the Lucit app. A full-size creative is a graphic that has been created in the full size of the digital billboard; rather than being inserted into a template, it’s meant to cover the entire digital billboard space (see below for an example). No part of this graphic is dynamic, like with the templates; it’s a static image.

Full-size creatives are uploaded to the Lucit app to run in rotation on your digital billboard campaign by hitting the +Post button and choosing +Creative.

As these creatives are not made in the Lucit app, they are not editable in the Lucit app. You would want to delete the creative in the Lucit app, edit it wherever you made it, save the new image, and re-upload it to Lucit.

See our separate video on how to make your own full-size creatives in Canva for your digital billboard campaign.

Business Card Creatives:

This type of creative is only relevant to real estate agents or brokers. We recommend that agents have a business card creative to run when they don’t have any current listings to promote.

Business card creatives are generated by using the automatic connection to your data feed to input agent details (varies but can include agent name, photo, email address, phone number, etc.) into the brokerage’s business card template, chosen at campaign start. Below is an example of a blank business card template; empty spaces are left for agent photo, name, and phone number. You will work with a graphic designer before your campaign starts to agree on what this template will look like.

We recommend running this creative in your campaign at all times so that if you don’t have any listings to promote, you will at least have your brand recognition ad running. One of these creatives will be generated for each individual agent in the brokerage. The only editable part of the business card template is the agent photo. Agents can update their photo under Lucit’s personal settings, and that will update the photo used for their business card creative. As for name and phone number updates, it’s best to make those changes through the MLS system rather than through Lucit.

As for other aspects of the template like the colors, the logos, the design elements, fonts, placement etc., that is not editable. Any static part of your template that is in on the blank template is not editable in the app. If you are wanting to make changes to the template, you will need to work with the graphic designer who initially created the business card template and once the new template is complete, send it to your Lucit representative to have them update it for you in the app.

Below are the differences in the statistical terms of your digital billboard campaign.

Plays represent the number of times that your creative has been displayed on the digital billboard. 100 plays would mean that the digital billboard showed your ad 100 times.

Impressions represent the estimated number of people that your creative has been displayed to on the digital billboard. 100 impressions would mean that an estimated 100 people saw your ad, even if it was only shown 80 times, more than one person saw it each time.

Time on screen represents how long your ad has been displayed on the screen. 1 hour of time on screen would mean that your ad was displayed for 1 hour, accounting for 8 seconds of display time per each of the 450 plays. Seconds of display time varies between operators, but is typically between 7-10 seconds.

Visit https://lucit.cc/lucit-drive-billboard-creative-template-spec/ for creative template specifications. This will assist in creating inventory or post templates at campaign start.

Are you able to pull from any inventory system?

Lucit can pull from most systems that store inventory data and images.

Do I have to run 100% inventory dynamic content, or can I also run a presdesigned creative?

No, you can promote your inventory alongside a generic branding creative that isn’t item specific.

Can I limit which inventory appears?

Yes, you can set rules (I.e. show only inventory in this price range, or only inventory of a certain make or model, etc.)

Can I run different inventory on different screens?

Yes, we can create ‘sets’ of inventory targeted at different screens in different geographic areas.

What if I forget to manage it?

Our system will always select images using our failsafe fallback filters.