Each Blip Sign will have a separate Blip Ad assigned to it for each advertiser, this is because our feed requires the Sign Id (or name) in order for Lucit to produce the correctly sized and formatted creative.
When creating ads for an advertiser, it is important to know ahead of time which signs you will be targeting.
The Lucit feed is setup as a Dynamic Ad with a placeholder background image on which our images are presented.
The Analytics are generated based on a special login that is created – See This Guide to creating your Blip Analytics login
Overview of Process
Lucit will provide you with all of the required codes / URL’s, etc. for each advertiser and sign
- Create a new advertiser
- Create a new “Lucit” ad for the advertiser and for EACH SIGN you wish to schedule them on (if an advertiser is on 3 signs, there will be 3 ads created)
- Create a new Lucit ad group for each of the ads you created
- Schedule each of the ads on the signs in which they should run
The lucit feed is scheduled separately for EACH SIGN you have in your Blip player.
To schedule the Lucit feed for an Advertiser, you will need the following
- Background Image An appropriately sized blank background image
- An export id (or campaign id)
- The Lucit Feed Url
- The Lucit Feed XPATH
- A name for your Ad
- A name for your ad group
The above items will be provided to you by Lucit
For the following examples, we will be using the following fictional names
Advertiser : BLP Motors
Sign Id : LDBLP-1
Export Id : lch-123xyz
Sign Size is 464×144 (464 Wide by 144 Tall)
Under Ads click “Upload”
Type a name for this ad. We recommend the following format : Lucit : Advertiser Name : Sign Id so in the case of this example, the ad name is
Lucit : BLP Motors : LDBLP-1
Choose Type : “Dynamic” for the feed type
Tap “Choose Background Image” and select the image that was provided for your screen size
Under “Elements” click the Plus sign
For “Type” select Image
For “Url” copy and paste in the URL for this advertiser and sign – It will look something like the following
Note that this url contains your export id (campaign id) of lch-123xyz as well as the location_id (your sign id) of LDBLP-1
For “XPath” copy and paste the following
Once that is saved, you may ad this ad to a new Ad Group – This Ad Group must be specific to this feed and this sign
Click Create Group
Name the ad group in a similar form Ad Group : Lucit : BLP Motors : LDBLP-1
Pick your ads
Save your group!
Finally to schedule it, you will schedule this specific feed for the specific sign it belongs to