Purpose of this document

This document describes what is a required to build a template for digitial billboard creatives that are automatically generated by Lucit

Who this document is for

This document is for Graphic Designers who are designing templates for use with the Lucit system

What will the graphic designer provide to Lucit?

The designer will provide the following assets

  • A Template
  • A Reference Image
  • A list of the fonts used and their colors
    • For uncommon fonts, please include a copy of the TTF or OTF file

What is a “template”

A template is an image in PNG format that has the following

  • At least 1 transparent area for a photos
  • 1 or more areas for which text will be overlaid

What is a “reference image”

A reference image is a copy of the template with all areas filled in

What are these templates used for?

These templates are used primarily for large format digital billboards. These digital billboards vary in their dimensions and ratios.

How will the images be used?

Our system (Lucit) takes the template that you are designing, and will automatically populate it with a photo, title, price, etc.

Where do the Photos / Text come from?

Typically all of the photos and text come from one of the following sources

  • Dealer Management system that a dealership uses to store their automotive inventory. Typically you can see the exact photos that will be used by looking at the website of the client you are designing this template for. Typically these same photos / details also appear on places such as Autotrader, CarGurus, Facebook, etc.
  • MLS System Backends for Real Estate Brokerages / Agents. These are the same systems that power their website(s) and places like Zillow –
  • Manually Uploaded IN-App – Many customers use the PhotoStream feature of the Lucit app to upload photos and captions directly.

 

The system will combined the template with photos and text from an inventory item to produce the final image. See a library of sample images here.

When providing us a creative template, you will need to provide the following 3 items

  • Template
  • Reference Image
  • Font(s)

Specifications

  1. Template – The template image
    1. Export as a PNG
    2. Sized to appropriate billboard size (Actual pixel size provided by Account Exec)
    3. Area that will show photo must be TRANSPARENT
    4. Fonts / Text must be SINGLE COLOR fill and SINGLE COLOR stroke
  2. Reference – Reference image version of the creative containing actual data
    1. Export as PNG
    2. Export to correct size
    3. All assets should be flattened in the image (Photo, Title, Price, etc.)
  3. Fonts – The types of fonts used for the Title and Price (or any other text that will be generated)
    1. Font Family (If using uncommon font, please send us the font file)
    2. Larger Fonts are better
    3. NO script / cursive fonts
    4. Font Color Fill RGB Value(s)
    5. Font Color Stroke RGB Value(s)
    6. Design the area for title/price to fit the largest title you will provide
      1. Note that if a title does not fit, our system will automatically try to scale it down

 

Example A

Template

Note how there are various blank areas on the template. Note that the background is Transparent where the photo goes

 

19410

Final Product

This template brings in 4 elements. Photo, Price, Street Name, and City Name

10112

 

 

Example B

Template

Note how there are various blank areas on the template. Note that the background is Transparent where the photo goes

19491

Final Product

This template brings in 4 elements. Photo, Price, Street Name

12454

 

Example C

Template

Note how there are various blank areas on the template. Note that the background is Transparent where the photo goes

19625

Final Product

This template brings in 4 elements. Photo, Price, Title

16695

 

Example D

Template

Note how there are various blank areas on the template. Note that the background is Transparent where the photo goes

Final Product

This template brings in 4 elements. Photo, Price, Title

15390

 

More Information