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FAQ

Updated: Jul 10, 2024



Index:

Tip:

Usually, Ctrl + F is the keyboard shortcut for launching a finding box. Then, you can locate a specific character, word, or phrase within a document or a webpage by simply inputting it in the finding box. This hotkey is extremely useful for quickly finding something in a long article.

Generic

Lucit can pull from most systems that store inventory data and images.

No, you can promote your inventory alongside a generic branding creative that isn’t item specific.

Yes, you can set rules (i.e., show only inventory in this price range, or only inventory of a certain make or model, etc.)

Yes, we can create ‘sets’ of inventories targeted at different screens in different geographic areas.

Our system will always select images using our failsafe fallback filters.

Yes, various users can be assigned access to the account with different permissions.

Customer support is available for anything related to Lucit.

This will vary based on what player software you have.

This is normally handled within the player software on your sign.

Yes, Lucit works with any vendor.

This may vary due to several factors, but most data feeds can be set up in a day.

Lucit can connect to a variety of data feeds from automotive, real estate, ecommerce systems, rss, and more.

Yes, you can upload an existing creative that you have already designed in your photo editing software such as photoshop, illustrator or Canva.

Yes, dayparting can be scheduled in Lucit from the campaign page. Learn how here.

The default setting is to run the ads all equally, but this can be adjusted with the frequency adjuster.

If All inventory that was selected is sold AND there are post ads remaining, it will run those. If All inventory that was selected is sold and NO post ads, a feature called the “Fallback Filter” kicks in, and we have it currently set for the following “Select the most recent 12 vehicles that have at least 1 photo.”

No, these are automatically excluded, even if you try to select one.

The reporting comes from the impression data provided by the operator.

No, once Lucit is up and running it will automatically connect to and run your inventory. You can set up rules to ensure that Lucit is prioritizing the creatives you want to run and then log in as much or as little as you like from there.

Templates


Yes, Lucit now supports multiple post templates! To add additional post templates, contact us.

Any graphic designer can create templates using our template specs.

Yes, our standard design fee will apply.

Operator

Yes, all creatives are run through our AI filter software which breaks down all the pieces of your creative and ensures that any inappropriate content is caught before going live. It then gives a summary of what was found for you to either approve or deny.

We recommend explaining Lucit as a billboard management app that allows them to control their digital billboards. It automatically connects to their inventory system to run creatives with current inventory and gives them a post feature to promote sales, customers, employees, etc. It also gives them analytics and control over frequency and schedules.

Automotive

Most dealers run between 8 and 15 vehicles on a small campaign, larger campaigns may run more.

No, these are automatically excluded, even if you try to select it.

Yes, vehicles without photos will not run. It is also possible to set a rule not to run vehicles with only one photo (as this is usually the case with stock and generic photos)

You can manually choose inventory so you can remove sold inventory from Lucit before the data updates.

Real Estate

Yes, you can!

These fees are not charged by Lucit. They vary greatly based on your location. Check with your local board of realtors for an accurate estimate.

No. Agents only have access to their own listings.


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