Lucit now supports full sized creatives. Advertisers can open their Lucit app, click +Creative, choose it, name it, and add it to their rotation in less then a minute.
This is much easier for the advertiser then contacting their sales executive each time they wish to update their creative. It allows them to frequency control all of their ads together, when previously they would have only been able to frequency control their inventory ads in Lucit. Best of all, they can see all of their campaign stats from their phone.
With Lucit, once the campaign has been setup, the advertiser is in control. It’s easier for the billboard sales executives, better for the advertisers and has been proven to lead to renewals.