Lucit Cofounder and CEO, Gina Gordon, was honored to join the COMMB Toronto “Let’s Talk Automotive” event. They discussed a wide array of topics related to Automotive and the OOH Industry. She was joined by Christine Smith, Head of Marketing Hyundai Canada and Jason Harris, Digital Dealership Solutions to discuss the current state of the…
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5/3/22 Bismarck, ND Lucit, in partnership with iDigital, Dakota Outdoor and Gusaas Signs, launched the “Put Your Mom On A Billboard” for Mothers Day campaign on Thursday, April 28th 2022. In the first 72 hours over 250 people posted a picture of their mom to more than 31 digital billboard screens in 3 markets (Bismarck,…
April 12th, 2022, Bismarck, North Dakota Lucit and Formetco have developed a full-featured, real-time integration between the Lucit platform and the Formetco 360 player software. In partnership with Gusaas Signs of Bismarck, ND as the first major install. “Giving advertisers the ability to update ads in real time is a tremendous sales tool for our…
OOH teams, don’t get too caught up in automotive and forget about boat dealers. We’ve partnered with a local company, River City Sports, to be the first boat dealer to promote their inventory on digital billboards with the Lucit app and they were so excited. Here’s how we got the campaign started. We reached out…
In a recent Interview on BillboardInsider, Bill Durden, CEO of Durden Outdoor discusses various things including how they use Lucit within their organization Our sales team has been highly impressed with this product that allows our clients to upload inventory from their website or from their mobile phone. It’s pretty bad ass! Currently we have…
User generated content from your customers is powerful. It puts your advertisers in control of their message and it creates real engagement between your clients and their OOH campaign. The downside of user generated content is moderating and approving what is flowing from the users to your digital screens. As the volume of user generated…
Craig Rowe at Inman writes about Lucit in his Tech Review Column below. Lucit makes billboard advertising more accessible than ever: Tech Review Lucit is an app for creating and controlling ad campaigns on roadside digital billboards. It’s an ideal marketing tool for offices and teams of any size or brand By Craig Rowe, November…
1. Transparency Allow your client to access their digital billboard campaign anytime, anywhere. Give them up to the minute proof-of-play reporting, right on their phone. 2. Continuous reinforcement of your client’s decision to buy. Sending your clients automatic notifications whenever something sells on their DOOH campaign, reminds them that their out of home…
Lucit now supports scheduling for creatives. Advertisers can open their Lucit app, click the gear icon next to the creative they want to schedule, click +Add Dates, choose the date range, and click save. Multiple days and/or date ranges can be chosen. Creatives with set schedules will have a colored gear icon next to them.…
Lucit now supports full sized creatives. Advertisers can open their Lucit app, click +Creative, choose it, name it, and add it to their rotation in less then a minute. This is much easier for the advertiser then contacting their sales executive each time they wish to update their creative. It allows them to frequency control…
Your clients shouldn’t have to wait days, weeks or months to hear about the performance of their OOH campaign. Let them see it in real-time. Help them engage with their ad campaign in an active way. Advertisers who engage with their advertising – renew their ad contracts. On average, clients who use Lucit, engage with their…
Create and push creatives directly to your digital billboard, in seconds, with Post It’s like Instagram…for Billboards. Lucit Post is as easy as : Step 1 – Click Post and choose an image from your phone Step 2 – Type a caption that’s it – 2 steps and it’s on the billboard. Contact us at https://lucit.cc/contact/ or at support@lucit.cc to learn more or contact your…
Century 21 Action Realtors in North Dakota and Coldwell Banker Alfred Saliba Realty’s agents in Alabama have become the first brokerages in the country to use digital billboards to publish active MLS listings in real time using the Lucit application. It’s been fantastic working with these great teams of people as they utilize the capabilities…
Billboard Insider featured a quick Q&A with Lucit co-founder and CTO Eric Kubischta Our view of trends in the market is going to be pretty focused. I think I would say that what we are seeing, and what is going to be a long-term trend is accessibility to a larger group of buyers and new…
Lucit is excited to announce the latest addition to our team, Toby Lund, as an Account Manager in our Bismarck, ND location. Toby is a North Dakota native with years of experience in inventory marketing for various industries including automotive, real estate, and agriculture. Toby brings a solid track record, specifically within the Ag industry.…
Lucit is thrilled to announce Jamie Thrasher has joined the team as Operations Manager in our Bismarck, ND location. Jamie will handle accounting, human resources, and she will also assist with product support, creation of internal controls and procedures, and sales support. In April of this year, Jamie received her Master’s degree in accounting from…
Lucit is excited to announce Paul Stevenson joining as a Systems Engineer in our Bismarck, ND location. Paul brings 15 years of experience in systems administration, software development and DevOps and will be responsible for managing our back-end infrastructure, middleware, tools, and various software development projects within the Lucit ecosystem. Paul has a bachelors of…
Snap a photo, add a title, Lucit generates the creative and schedules it automatically. No ads to load for your traffic team. No back/and/forth with your graphic designer for every single ad change. Advertising on digital billboards with the Lucit app is as easy and as fast as posting to Instagram or Facebook. Ronnie’s…
At the 1 Million Cups event in Bismarck, ND on March 3rd, Eric Kubischta responds to an audience question on Digital Billboard Attribution. In this short clip Eric discusses how measuring digital billboards relates to measurement on platforms like Facebook, Google, etc.
With just 3 dealerships and 3 brokerages, Lucit can save your team 240 labor hours every year. When looking at inventory based marketing in OOH, it comes down to creative time and traffic/loading time. Every new creative takes time away from account managers, graphic designers and your team that manages the loading of creatives into…
Monday, January 18th, 2021 Lucit launched a new feature that allows clients to decide which creatives get seen more or less often. This capability is found in the Lucit smartphone app alongside a client’s inventory. The app user can move a slider to determine which ads they would like played more or less often. This…
Lucit announces today that the statistics and analytics data that we produce for real-time statistics within our smartphone application can directly ingest GeoPath data and report on items such as impressions, views, total dwell time, geographic data, etc. for all creatives that are generated and managed by our digital billboard inventory marketing application. Geopath is…
Lucit Layout is powering the inventory creatives for Rothrock Motors on a series of Adams Outdoor Digital Screens in Allentown and Bethlehem Pennsylvania. Adams Outdoor, the largest independent billboard operator in the country and the operator of the largest digital network in Eastern PA with 72 digital displays over 8 counties, is using Lucit Layout…
Mark your calendars, Lucit has been invited to present at the 1 Million Cups event on Wednesday, March 3rd of 2021. We are honored to be invited and are excited to take the stage and discuss our product, our business model, our growth, and how we are scaling to meet national and international demand. 1…
Bismarck, ND (October 27th, 2020) – Realty One Group – Encore became the first real estate brokerage to control their digital billboards in real-time with the Lucit Layout smart-phone application connected directly to their MLS system. Layout, which launched earlier this year for auto dealers, automatically generates digital billboard creatives by connecting to back-end inventory…
Realty One Group – Encore launched a new digital OOH campaign this week connected directly to their MLS system. Patrick Koski launched the brokerage this fall, and Lucit Layout is helping him promote his homes, image, and brokerage, on eight iDigital Billboards throughout his market area. Layout uses direct data connectors to his MLS system…
Every salesperson who has ever stepped foot into a business in a “normal” business climate knows it’s not easy to go in and sell advertising. Right out of the gate, many clients see advertising as necessary evil. One that is costly with very little proof of ROI. Some don’t even fully understand what they are…
Why buy digital billboards if your message stays the same for months? – Digital signage has dramatically altered the way that OOH operators and their clients think about their advertising and their creatives. In the article Why I Never Charge for Art, Neil Bell of New South Outdoor writes for Billboard Insider : We have…
Retargeting, behavioral targeting, and the ability for apps and websites to track you across the web is dying, and Apple is leading the way. What does this mean for OOH? – Dollars spent on inventory digital re-targeting campaigns, now need somewhere to go, and they will flow to sources that make inventory promotion easy and…
Dave Westburg, publisher of Billboard Insider, one of the leading OOH news sites, recently covered the Lucit Layout Mobile App press release and followed up with an interview about how we arrived at the idea for our billboard integration. Yesterday Billboard Insider wrote about a Toyota dealer who uses a smartphone app to program ads on…
In June 2020, Dan Porter Motors (Dickinson, ND) became the first automotive dealership in the U.S. to control their inventory in real-time on outdoor digital billboards with the Lucit Layout smartphone app. “Our objective was to develop an application to publish inventory to digital billboards with a single click,” says Gina Gordon, CEO of LUCIT.…
On April 22, 2020 Lucit completed its first integration with digital billboards manufactured by Watchfire. “Lucit Drive is our first-to-market technology that syncs big ticket inventory to digital billboards in real-time” notes Eric Kubischta, CTO, “and this is our third hardware/software system that we have successfully tested integrations with.” For this run, our client was…
Lucit Drive is our first-to-market technology that syncs big ticket inventory to digital billboards in real-time. In April, we succesfully conducted a test by syncing inventory data from Wilhelm Motors in Jamestown, ND to Daktronics Digital Billboards owned and operated by Newman Signs. This was the 2nd succesful integration of our custom outbound export feed…
Lucit Drive was successfully tested last week. Real time inventory was displayed and updated every 60 seconds from the client’s data feed system using our data feed system Layout. The creatives were delivered on iDigital boards throughout central North Dakota using an integration with the Apparatix software system. Lucit drive feeds the outdoor billboards current,…
Lucit has moved into a newly renovated office space in downtown Bismarck. Effective November 1st, 2019, Lucit has taken up a suite of offices at 314 E. Thayer Ave. in Bismarck. Directly across and with views of the historic Bismarck Tribune Building, the freshly renovated office will provide an improved space with better access. “Lucit…