Lucit for Mother’s Day

5/3/22 Bismarck, ND Lucit, in partnership with iDigital, Dakota Outdoor and Gusaas Signs, launched the “Put Your Mom On A Billboard” for Mothers Day campaign on Thursday, April 28th 2022. In the first 72 hours over 250 people posted a picture of their mom to more than 31 digital billboard screens in 3 markets (Bismarck,…

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Get Boat Dealers Excited About Digital Billboards

OOH teams, don’t get too caught up in automotive and forget about boat dealers. We’ve partnered with a local company, River City Sports, to be the first boat dealer to promote their inventory on digital billboards with the Lucit app and they were so excited. Here’s how we got the campaign started.  We reached out…

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Bill Durden discusses Lucit

In a recent Interview on BillboardInsider, Bill Durden, CEO of Durden Outdoor discusses various things including how they use Lucit within their organization Our sales team has been highly impressed with this product that allows our clients to upload inventory from their website or from their mobile phone.  It’s pretty bad ass!  Currently we have…

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Lucit Featured in Inman News

Craig Rowe at Inman writes about Lucit in his Tech Review Column below.  Lucit makes billboard advertising more accessible than ever: Tech Review Lucit is an app for creating and controlling ad campaigns on roadside digital billboards. It’s an ideal marketing tool for offices and teams of any size or brand By Craig Rowe, November…

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3 Lucit Tips to Secure EVERY Renewal

  1. Transparency Allow your client to access their digital billboard campaign anytime, anywhere. Give them up to the minute proof-of-play reporting, right on their phone.   2. Continuous reinforcement of your client’s decision to buy. Sending your clients automatic notifications whenever something sells on their DOOH campaign, reminds them that their out of home…

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Lucit Now Supports Full Sized Creatives

Lucit now supports full sized creatives. Advertisers can open their Lucit app, click +Creative, choose it, name it, and add it to their rotation in less then a minute. This is much easier for the advertiser then contacting their sales executive each time they wish to update their creative. It allows them to frequency control…

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Lucit Engages your Clients and Increases Renewals

Your clients shouldn’t have to wait days, weeks or months to hear about the performance of their OOH campaign. Let them see it in real-time. Help them engage with their ad campaign in an active way. Advertisers who engage with their advertising – renew their ad contracts. On average, clients who use Lucit, engage with their…

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“Post” to your billboards with Lucit

Create and push creatives directly to your digital billboard, in seconds, with Post It’s like Instagram…for Billboards. Lucit Post is as easy as : Step 1 – Click Post and choose an image from your phone Step 2 – Type a caption that’s it – 2 steps and it’s on the billboard. Contact us at https://lucit.cc/contact/ or at support@lucit.cc to learn more or contact your…

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Toby Lund Joins Lucit

Lucit is excited to announce the latest addition to our team, Toby Lund, as an Account Manager in our Bismarck, ND location. Toby is a North Dakota native with years of experience in inventory marketing for various industries including automotive, real estate, and agriculture. Toby brings a solid track record, specifically within the Ag industry.…

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Meet Jamie Thrasher – Lucit’s New Operations Manager

Lucit is thrilled to announce Jamie Thrasher has joined the team as Operations Manager in our Bismarck, ND location. Jamie will handle accounting, human resources, and she will also assist with product support, creation of internal controls and procedures, and sales support. In April of this year, Jamie received her Master’s degree in accounting from…

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Lucit Welcomes Paul Stevenson as Systems Engineer

Lucit is excited to announce Paul Stevenson joining as a Systems Engineer in our Bismarck, ND location. Paul brings 15 years of experience in systems administration, software development and DevOps and will be responsible for managing our back-end infrastructure, middleware, tools, and various software development projects within the Lucit ecosystem. Paul has a bachelors of…

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Lucit to directly support GeoPath Real-Time Statistics In-App

Lucit announces today that the statistics and analytics data that we produce for real-time statistics within our smartphone application can directly ingest GeoPath data and report on items such as impressions, views, total dwell time, geographic data, etc. for all creatives that are generated and managed by our digital billboard inventory marketing application. Geopath is…

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Lucit to Present at 1 Million Cups

Mark your calendars, Lucit has been invited to present at the 1 Million Cups event on Wednesday, March 3rd of 2021. We are honored to be invited and are excited to take the stage and discuss our product, our business model, our growth, and how we are scaling to meet national and international demand. 1…

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MLS-Connected Digital Billboards Controlled by Real Estate Brokers Launch in the US

Bismarck, ND (October 27th, 2020) – Realty One Group – Encore became the first real estate brokerage to control their digital billboards in real-time with the Lucit Layout smart-phone application connected directly to their MLS system. Layout, which launched earlier this year for auto dealers, automatically generates digital billboard creatives by connecting to back-end inventory…

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Lucit Layout Automates OOH Real Estate Creatives

Realty One Group – Encore launched a new digital OOH campaign this week connected directly to their MLS system. Patrick Koski launched the brokerage this fall, and Lucit Layout is helping him promote his homes, image, and brokerage, on eight iDigital Billboards throughout his market area. Layout uses direct data connectors to his MLS system…

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Your Clients want Control.

Every salesperson who has ever stepped foot into a business in a “normal” business climate knows it’s not easy to go in and sell advertising. Right out of the gate, many clients see advertising as necessary evil. One that is costly with very little proof of ROI. Some don’t even fully understand what they are…

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Leading OOH Publication Features Lucit

Dave Westburg, publisher of Billboard Insider, one of the leading OOH news sites, recently covered the Lucit Layout Mobile App press release and followed up with an interview about how we arrived at the idea for our billboard integration. Yesterday Billboard Insider wrote about a Toyota dealer who uses a smartphone app to program ads on…

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Lucit Executes Successful Test with Watchfire Digital Billboards.

On April 22, 2020 Lucit completed its first integration with digital billboards manufactured by Watchfire. “Lucit Drive is our first-to-market technology that syncs big ticket inventory to digital billboards in real-time” notes Eric Kubischta, CTO, “and this is our third hardware/software system that we have successfully tested integrations with.” For this run, our client was…

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Daktronics digital boards successfully integrated with Lucit Drive.

Lucit Drive is our first-to-market technology that syncs big ticket inventory to digital billboards in real-time. In April, we succesfully conducted a test by syncing inventory data from Wilhelm Motors in Jamestown, ND to Daktronics Digital Billboards owned and operated by Newman Signs. This was the 2nd succesful integration of our custom outbound export feed…

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Lucit Moves into Wards Building

Lucit has moved into a newly renovated office space in downtown Bismarck. Effective November 1st, 2019, Lucit has taken up a suite of offices at 314 E. Thayer Ave. in Bismarck. Directly across and with views of the historic Bismarck Tribune Building, the freshly renovated office will provide an improved space with better access. “Lucit…

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