Lucit Connects to Client’s Inventory Management System
Lucit can connect to any inventory management system; primary industries that utilize Lucit include real estate, automotive, agriculture, and recreational. We’ve worked with numerous data feed providers including FlexMLS, DealersLink, CDK Global, HomeNet, Dealer Specialities, Paragon, CarsForSale, PX Automotive, Navica MLS, VINSolutions, and Machine Finder, to name a few
Lucit Connects to Your Player
Integration between your player software and Lucit is easy
We’ve previously integrated with Apparatix, Formetco, Scala, Dot2Dot, Blip, Daktronics and Watchfire. Using a different player? We can set up a technology meeting to get your player software added to our integration list
After initial integration, your traffic team only has to load one dynamic Lucit feed per client and Lucit will take care of the creatives. You will no longer have to worry about updating creatives for that client
Client Chooses Inventory to Promote
Client can add inventory items they want to advertise by hitting the plus icon, and remove items by hitting the trash icon
Items added or removed from the inventory system will be automatically added or removed
Price, photo and any other changes will be automatically reflected
Lucit sends “SOLD” notifications to the client, informing them when an item has been removed from their billboard, keeping them engaged
Client Controls Ad Frequency
Client can move the slider to control frequency of their inventory running
Example: A realtor may wish to run their million dollar home more often then an empty lot or an auto dealer may wish to run their newest inventory more often then their used inventory
Frequency defaults to all ads running equally, if not set otherwise.
Client Generates Creative with Just Photo & Caption
Lucit’s post feature allows clients to insert a photo and a caption into a template (provided by your graphic team or theirs at campaign start) and post it to digital billboards in real time
Clients have used this feature for posting holidays/special occasions, open houses, sales, new home or car owners, etc.
Client Runs Brand Recognition Creatives
Clients can also run brand recognition creatives, for when they don’t have any inventory to sell
Client Has Analytics Right On Their Phone
You no longer have to manually send clients statistics once a month or upon request
App analytics show plays and impressions by period, creative, property, campaign, or by billboard
Realtors can show homeowners that their hired realtor advertised their home for sale on billboards 1,000 times in the last 30 days
Lucit Reaches Advertisers With Smaller Budgets
Lucit allows a number of advertisers to share a slot, making digital billboard advertising affordable on their end, and as easy to manage on your end as an individual client
Each advertiser will only be able to manage their own inventory from their app account
You will only have to load our dynamic feed that will take care of the creatives, and bill us rather than all individuals sharing the slot
Operators Love Lucit
Traffic team loads one dynamic Lucit feed at campaign start. They do not have to load every individual creative generated in the app
Lucit means there doesn’t need to be any correspondence between the client, sales executive and traffic team for creative changes ever
Clients can access their stats through the app, removing any need for sales executives to manually send stats to clients
Lucit can reach various budgets without complicating the billing process on your end
