“Nothing ever stays the same and that makes people uncomfortable. It makes people dig deep. That’s when growth happens in every aspect of your life. Your business should be no different.” Lucit Cofounder and CEO, Gina Gordon
Many operators are set in their ways; they have the way to sell screen space, pitch advertisers, and send campaign statistics. The mindset of ‘why fix what isn’t broken?’ doesn’t work in business. The key to success is to continue to evolve as the industry does.
Old Way of doing things
Send a PDF of campaign statistics monthly, after-the-fact
Schedule creatives for the advertiser
No inventory connectivity, because the amount of work involved wouldn’t make sense
Static content on digital screens
Provide the advertiser minimal control over their content
Contacting the sales rep is the only way to generate content for the screens
Versus
Evolved Way of doing things
Real-time analytics available at the advertisers’ fingertips and weekly automatic statistics notifications
Advertiser can schedule their own creatives for any day(s)
Automatic generation of creatives with inventory connectivity
Truly dynamic digital
Provide the advertiser complete control over their content in an easy, efficient manner
Various ways to generate content including posting an ad with just a photo and caption
Lucit is transforming the DOOH industry. Don’t be the last to evolve.