Dave Westburg, publisher of Billboard Insider, one of the leading OOH news sites, recently covered the Lucit Layout Mobile App press release and followed up with an interview about how we arrived at the idea for our billboard integration.
Yesterday Billboard Insider wrote about a Toyota dealer who uses a smartphone app to program ads on digital billboards. Here are the details on the company which developed the app. Dave Westburg
You can view the entire article here.
Billboard Insider covers OOH industry trends, news, and insights via their online magazine and email subscription. The company was formed by Dave Westburg in July 2015 to provide daily news and analysis on the outdoor advertising business. Dave Westburg and John Weller are the publishers.
Dave and John also operate Billboard Loans, a private finance company which provides debt and equity to small outdoor advertising companies.