FAYETTEVILLE, AR – Mashburn Outdoor, a leading provider of digital out-of-home (DOOH) advertising solutions, has partnered with Lucit to power dynamic, football-focused creative content across its digital billboard network. This collaboration enables Mashburn Outdoor to seamlessly deliver live scores, game day updates, and season-long branding elements for five advertising clients, covering more than 20 high-impact digital screens.
Real-Time Scores and Data Integration Football season is a time when fans expect instant information. By integrating Lucit’s data-driven platform, Mashburn Outdoor can automatically display real-time scores and updates for both NFL and NCAA games—covering hundreds of matchups throughout the 2024 season. This means that every digital billboard will keep audiences informed, engaged, and excited, reflecting the fast-paced nature of the sport itself.
Adaptive, Game-Driven Scheduling Scheduling and managing a season’s worth of content has traditionally been a time-consuming process. Thanks to Lucit’s capabilities, game day creatives now start and stop automatically based on the live game schedule. When a game kicks off, the billboard content seamlessly shifts to live score updates and branded messaging. Once the game ends, the display reverts to a default creative—no manual intervention required. It’s a truly “set it and forget it” approach, streamlining what once took hours of tedious scheduling work.
All-Season Simplicity With Lucit, Mashburn Outdoor’s team can set up dynamic creatives at the beginning of the season and rely on the technology to handle the details. As teams go head-to-head each week, the platform autonomously updates, ensuring each advertiser’s content remains current, relevant, and timely
Effortless Design for Any Screen Size Mashburn Outdoor’s inventory spans a variety of digital billboard formats, each with its own specifications. Lucit’s dynamic creative design tools empower Mashburn’s designers and schedulers to easily tailor content for every display size in their network.
Driving Value Through Innovation For Mashburn Outdoor’s advertising clients, the integration of Lucit’s platform doesn’t just simplify operations—it enhances the overall campaign value. Brands can connect with audiences during key sporting moments, aligning their products, services, or messaging with the excitement of live football. This synergy translates into more effective, memorable campaigns that resonate with football fans all season long.
Looking Ahead As Mashburn Outdoor continues to innovate in the DOOH space, the partnership with Lucit sets a new standard for what advertisers can expect during peak sporting seasons. By combining data-driven technology, intuitive design tools, and automated workflows, both companies are reshaping how brands engage with audiences on digital billboards—delivering real-time content that sparks interest, holds attention, and drives results.
For more information on Mashburn Outdoor’s offerings and how Lucit’s platform can transform your next campaign, contact Mashburn Outdoor’s sales team or visit www.mashburnoutdoor.com.