Realty One Group – Encore launched a new digital OOH campaign this week connected directly to their MLS system.
Patrick Koski launched the brokerage this fall, and Lucit is helping him promote his homes, image, and brokerage, on eight iDigital Billboards throughout his market area.
Lucit uses direct data connectors to his MLS system through FlexMLS.
Koski selects the homes he wants to run, and the app automatically generates the creatives and provides real-time and historical analytics on each home and how often it played.
Our tools gives him an additional selling point when talking with clients about the full suite of advertising options he is providing them.
Lucit makes this process simple – once the templates are designed and loaded, the client has full control over which homes appear. New homes automatically are ingested into the system via the app’s connection with FlexMLS. When homes are sold or no longer available, they automatically come down.
Selling points for OOH Account Execs
Lucit automatically connects to their MLS system, and handles all of the tech side
The agent or broker can decide which properties they want to promote
New properties are automatically available to them within 60 minutes of the broker adding a new property into their MLS system
The title, price, address, etc. are all completely customizable
Great photos are key!
