Lucit CEO Gina Gordon sat down with Tim Rowe on the OOH Insider Podcast to discuss how Lucit’s truly dynamic digital capabilities have captivated automotive dealers into entering the out-of-home industry.
Auto dealers understand that inventory is what sells inventory so they should show what they have, not a new concept, but a new concept to out of home.
When they press the plus sign, a new creative is generated and runs on the billboard within seconds. Follow the link to learn the top prediction in automotive marketing for out of home.