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Your Client wants to Migrate their Digital Board Campaign to Lucit

Updated: Feb 25

This guide is for media owners / account execs and schedulers who have received a request from a client to migrate their current digital out-of-home campaign with you, to a Lucit campaign.


What is Lucit?

Lucit is the leading digital-out-of-home dynamic creative platform that enables marketers to build and manage data-connected creatives.


Information for Advertisers



What does Lucit Cost?

If the advertiser or ad agency already has a Lucit subscription, then there is no cost to you


How does Lucit change how creatives work for this client?

The Lucit platform automatically provides all creatives for this client for your screens in their campaign. Because of this, once your scheduler sets up the Lucit campaign, all creative changes then happen from the Lucit Platform.


Is Lucit an Advertising Agency for this Client?

No - Lucit is a software platform. Your relationship and contract with your client will remain the same


Can I use Lucit for any of my other clients?

Yes you can - If that client / ad agency has a Lucit subscription you can schedule their Lucit campaigns


If you would like to use Lucit on behalf of a number of your clients, you may purchase a Lucit Subscription for your entire organization to cover multiple clients.


What steps do I need to take?

The steps that you need to take depend on a few factors, outlined below. However, in general, to make the switch, your scheduler will change their CURRENT creatives to Lucit DYNAMIC creatives


We are not currently setup with Lucit, what do I need to do?

If your organization is not currently setup with Lucit, you will need to do the following


  1. Provide an export of your current Digital Screen Inventory and include any relevant info about the player you are using (e.g. Apparatix, Blip, Daktronics, or other Digital Signage CMS)

  2. Provide a list of the names and email addresses of the people in your organization that you would like to give access to scheduling / setting up Lucit campaigns



We are already setup with Lucit, what do I need to do?


If your organization is already setup with Lucit, once you receive notification of the campaign, your scheduler can follow the standard instructions for scheduling a Lucit campaign in your system


The process is different depending on the CMS/Scheduling System you use to manage your digital screens


Apparatix Users If you are new to Lucit, please contact Apparatix Custom Support and request that your screens are upgraded with "Live Link" and the "APX Player Helper" - This functionality is required in order to run third-party dynamic creative campaigns (such as Lucit)



Daktronics Users

Daktronics campaigns are scheduled by downloading the custom DNX file from the campaign in Lucit. Visit the campaigns section of your Operator account and click on the campaign's Link Player button


Watchfire Users Watchfire campaigns are scheduled using a custom feed instructions within Lucit



Lamar Outdoor

Lamar campaigns are scheduled with a custom Lucit iSpot - You will need to request this iSpot using your current process for requesting Lucit Campaigns



Adams Outdoor

Adams outdoor customers use a custom scala script - Please contact your market scheduler for more information



Digital Signage Platforms (Place based, or Point of Purchase)

Most digital signage players support playing the Lucit Dynamic HTML Package. Please reach out to `support@lucit.cc` with the details of your particular platform and we can provide specific integration instructions.



Help

For any additional questions, please contact us at support@lucit.cc


 
 
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