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Tag Archives: Apple

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Apple’s Privacy Changes Will Result in the Death of Inventory Retargeting and a Boom for OOH

SalesBy ekubischtaSeptember 8, 2020

Retargeting, behavioral targeting, and the ability for apps and websites to track you across the web is dying, and Apple is leading the way. What does this mean for OOH? – Dollars spent on inventory digital re-targeting campaigns, now need somewhere to go, and they will flow to sources that make inventory promotion easy and…

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