User generated content from your customers is powerful. It puts your advertisers in control of their message and it creates real engagement between your clients and their OOH campaign. The downside of user generated content is moderating and approving what is flowing from the users to your digital screens. As the volume of user generated…
With just 3 dealerships and 3 brokerages, Lucit can save your team 240 labor hours every year. When looking at inventory based marketing in OOH, it comes down to creative time and traffic/loading time. Every new creative takes time away from account managers, graphic designers and your team that manages the loading of creatives into…
Why buy digital billboards if your message stays the same for months? – Digital signage has dramatically altered the way that OOH operators and their clients think about their advertising and their creatives. In the article Why I Never Charge for Art, Neil Bell of New South Outdoor writes for Billboard Insider : We have…