Your Clients want Control.

Every salesperson who has ever stepped foot into a business in a “normal” business climate knows it’s not easy to go in and sell advertising. Right out of the gate, many clients see advertising as necessary evil. One that is costly with very little proof of ROI. Some don’t even fully understand what they are…

Toyota Dealership First in Nation to Control Digital Billboard Inventory with Mobile App

In June 2020, Dan Porter Motors (Dickinson, ND) became the first automotive dealership in the U.S. to control their inventory in real-time on outdoor digital billboards with the Lucit Layout smartphone app. “Our objective was to develop an application to publish inventory to digital billboards with a single click,” says Gina Gordon, CEO of LUCIT.…

Branding your Inventory Photos

Your images are everywhere – Thousands of them, on inventory photos throughout the web on third party websites, social media shares on FB and Instagram, and on your own website Branding your images automatically can help to establish a direct link between your brand image and the inventory on your lot. And more importantly, we…

5 Reasons your Inventory isn’t under control

Your inventory is the single most important advertising component in your arsenal, is your inventory under control? – Are you confident that your data is correct, your feeds and exports are correct, your website is updated, and all of your third-party vendors have the most update to date and accurate data? Delays – The time from…