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Lucit Launches Frequency Control of Multiple Creatives In-App

Design, Press Releases, ProductBy Gina Gordon January 21, 2021

Monday, January 18th, 2021 Lucit launched a new feature that allows clients to decide which creatives get seen more or less often. This capability is found in the Lucit smartphone app alongside a client’s inventory. The app user can move a slider to determine which ads they would like played more or less often. This…

Lucit executes first ever outdoor real-time inventory promotion test.

Press ReleasesBy Gina Gordon February 5, 2020

Lucit Drive was successfully tested last week. Real time inventory was displayed and updated every 60 seconds from the client’s data feed system using our data feed system Layout. The creatives were delivered on iDigital boards throughout central North Dakota using an integration with the Apparatix software system. Lucit drive feeds the outdoor billboards current,…