Lucit CEO Gina Gordon sat down with Tim Rowe on the OOH Insider Podcast to discuss how Lucit’s truly dynamic digital capabilities have captivated automotive dealers into entering the out of home industry.

Auto dealers understand that inventory is what sells inventory so they should show what they have, not a new concept, but a new concept to out of home. When they press the plus sign, a new creative is generated and runs on the billboard within seconds. Follow the link to learn the top predicition in automotive marketing for out of home.