Tracking pixels increase the measurement capabilities of the advertising campaigns that we place on your behalf.

The following table describes what can be measured depending on whether or not we place tracking pixel codes on your website.

 

Metric Tracking Pixel Required Notes
Number of people who click on an ad No We can track number of impressions and clicks on ad campaigns without a tracking pixel.
Number of people who click on an ad and fill out the form on your website No (but Google Analytics access is required) Using Google Analytics goals alone, we can track campaigns that lead to a user filling out a form during the ad session after they click through (Note that this requires Google Analytics access).
Number of people who click on an ad and fill out the form on your website any time in the next 30 days Yes Using the tracking pixel, we can see if a user comes back later and completes the form for more information.
Number of people that SEE an ad without clicking, and then go directly to your website to complete the form Yes We can track a user who saw an ad but (without directly clicking on the ad) went to the website to fill out the form at a later time.
Track customers across devices Yes We know when a user sees ad on desktop and then later fills out form on their mobile device.
Re-targeting website visitors off-site Yes When a user visits your website (or a specific page) we can target that user with advertising focused on users that visited that page.