How It Works – We:

  • Access the data through any of the above formats from a data feed provider.
  • Read the data in the format provided.
  • Convert the data into a usable common format.
  • Provide advertisers with a list of their current inventory
  • Generate creatives based on the items that they choose to promote with the data from the feed.


We constantly refresh the feed to scan for new and/or updated data, then update the data in Lucit.