How It Works – We:
- Access the data through any of the above formats from a data feed provider.
- Read the data in the format provided.
- Convert the data into a usable common format.
- Provide advertisers with a list of their current inventory
- Generate creatives based on the items that they choose to promote with the data from the feed.
We constantly refresh the feed to scan for new and/or updated data, then update the data in Lucit.